ABM with Celsius is simple: do not count the companies you reach, reach the companies that count!
So let’s have a look at our five key steps that mark out the Celsius Account Based Marketing service. The important thing to remember is that our unique selling point is that we are an integrated marketing agency that provides a seamless co-ordination of all components to run a successful ABM campaign.
Firstly, we use our own database to match your customers, quickly identifying white spaces and its overall potential.
Secondly, we discover and analyse the contacts and map to your accounts. This involves identifying the key decision makers with a combination of database partners, social media and telemarketing to create a fully co-ordinated approach.
Thirdly, we develop crucial account insights. Importantly, we help you learn as much as possible about each account. This means that all your interactions are always relevant. What we are able to do is enhance your data with external attributes and from the internal data sources that are available. These might be gleaned from the sales history, past sales and lead data.
Fourthly, we help generate the account-relevant messages which marks out an effective campaign, from campaigns which fail. The messages need to be relevant.
Finally, we deliver account specific interactions. For example, as a Marketo partner, we can run a marketing campaign for you, or advise on how to optimize your own campaign. We can involve our Telemarketing partner network when needed. What’s more, we can coordinate a personalized web advertising implementation strategy, increasing the chances of success.
As for the solution landscape, it is important to remember that Celsius is a fully integrated marketing agency. Around the central core of our activities, are a number of orbital activities which combine to offer all the available resources our clients require. These include Business Analytics, Social Selling Tools, Business Data Providers, Content Marketing, CRM Applications, Marketing Automation, Marketing Solutions and B2B Social Media.
Each one of the orbital activities is a major area of activity in itself, using the latest tools and platforms. Take for example our Business Analitycs satellite, which involves our team working in such platforms as Engagio or Tableau , enabling us to use the full force reporting of the world’s best ABM and BI platforms.
If you like the sound of our approach, then let us help you now. Get in touch and we’ll talk you through what we think is important.