Marketing Automation | Celsius GKK International

How to maximise Marketing ROI, whilst keeping risk low

The global economy is recovering and meaningful growth now looks likely, but how many companies are prepared to risk the time, money and staff resources needed to fully exploit the opportunities out there? Indeed, for some companies, the fear of committing too much too early will hold them back from making the most of an approaching new business age.
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EMEA B2B Email Legislation

Let’s be honest, sending business emails to European companies can be a nightmare. Get it wrong and you not only risk losing a potential customer but also a hefty non-compliance fine. WHAT’S THE CURRENT STATUS? The new General Data Protection Regulation (GDPR) will soon come into force and a new ePrivacy Directive concerning email marketing communications is under consultation. It replaces the current Directive from 2003 and sets additional requirements for organizations. All these new approaches to customer privacy will soon force marketers to work harder to obtain consent for using someone’s data. Read more

Is Marketing Automation as a Service (MAaS) right for you?

Last week we had a couple of in-depth conversations with the CMO of a very large technology company and discussed their challenges to generate inbound leads using marketing automation. After the evaluation of their current situation I was not at all surprised when he asked: “Do you know of ANY organization where marketing automation REALLY delivers?”

Now, first things first. The key challenge for any marketing organisation should be about insight, not operations. Read more

Why You Have to Align Your Marketing Automation with Your CRM System

There are many things within the marketing automation strategy that you need to ensure are correctly established and a connection with your CRM is right up there at the top of the agenda. In fact, it’s so important, that if you fail to connect the two, then you risk ruining your campaigns. It’s that critical and you ignore this at your peril. As we know what it takes to bring data from multiple sources under one roof,  we at Celsius have built the Celsius Cloud solution. It delivers a consolidated view of all data from your multiple systems as a single Marketing Database.

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Six Vital Features to Look for in Marketing Automation Software

Not all marketing automation platforms are created equal. Even if a company has never worked with this type of software before, making the right choice doesn’t have to be daunting.

Comparing different platforms is easy  when a company knows exactly which features to look for.

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10 Mistakes You Have To Avoid When Setting Up A Webinar

The webinar is now a major weapon in the marketing armory and figures suggest that over 90% of B2B businesses plan to organize webinars in 2017.

This is great news, but for anyone planning a webinar, there are serious pitfalls that need to be avoided at all costs.

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Sending B2B Emails Throughout Europe

The European Union might be a united area when it comes to political and economic ideals, but as for sending B2B emails within the territory, there are seemingly more rules than considerations contained in the Maastricht agreement. In fact, as regards to the rules of B2B email marketing throughout Western Europe, the EU is far from unified and if a company gets it wrong, it risks not only missing out on new sales, but even alienating existing customers and ending in court. This has rendered email marketing for all responsible companies a minefield. Read more

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