Data Integration | Celsius GKK International

Need to improve EMEA Enterprise Sales?

How can we correctly identify the Enterprise segment?

Case in point: B2B Sales and Marketing teams sell to companies. At Celsius International we have created an industry first: a marketing database purpose-built ONLY for marketers selling to Large Accounts. When we talk Account Based marketing and the Enterprise segment, making sure you have it sized correctly becomes critical. The purchasing power you may be missing is huge. Read more

Why You Need A Customer Engagement Data Partner

If you’re asking yourself, why do I need a customer engagement data partner, then perhaps you haven’t quite thought through what such a relationship can offer you. An external data partner should be the perfect coupling, one that will help you through the whole customer engagement process. This is what we achieve for our customers, but read on, and see how we approach this relationship.

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Making Business Data Friendly

Business data has to be friendly. Data has to be put to work and it has to be effective, otherwise it’s a totally wasted and very expensive resource. But, we know that’s easier said than done. The best solution is to choose a partner who can offer a one-stop solution, and let them fully leverage your own data.

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Bad Data Costs You Money

Let’s get this clear right from the start. Bad data costs your organisation money. And in case you’re wondering how much, a figure has been put on the price of each piece of data that has gone rogue. Most organisations do not make the effort to measure the quality of their data, which is a perfect example of the saying , “you can not manage what you can not measure”.

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Why You Have to Align Your Marketing Automation with Your CRM System

There are many things within the marketing automation strategy that you need to ensure are correctly established and a connection with your CRM is right up there at the top of the agenda. In fact, it’s so important, that if you fail to connect the two, then you risk ruining your campaigns. It’s that critical and you ignore this at your peril. As we know what it takes to bring data from multiple sources under one roof,  we at Celsius have built the Celsius Cloud solution. It delivers a consolidated view of all data from your multiple systems as a single Marketing Database.

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How to Make Your Business Data Friendly – Data as a Service

Here’s a simple bit of advice when it comes to data: embrace it, don’t fight it.  With 91% of marketers seeing positive ROI from their Data Management Platforms, understanding how to get the most out of your data is a critical mission for any Marketinng and Sales team. Read more

How to build a great Marketing Database

It’s ironic that at many companies the marketing database is one of the most under exploited tools. Indeed, it’s as though the words Customer Relationship Management or Customer Journey never existed. But, once you realise the value of your database and how it can work on your behalf, mining prospects, developing potential clients and securing sales, the next step you need to realise is that the database is not a finished entity. In fact, a good database is never finished; it may be built initially, but it continually evolves – it is one project that should never be finished. A database lives – it’s that simple.

See a couple of examples where Celsius helped dramatically improve our customers’ Marketing Database

Whitepaper Data Integration (free download)

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Whitepaper Data Cleansing (free download)

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