Why You Have to Align Your Marketing Automation with Your CRM System | Celsius GKK International
February 2, 2017 Antoni Chumillas

Why You Have to Align Your Marketing Automation with Your CRM System

There are many things within the marketing automation strategy that you need to ensure are correctly established and a connection with your CRM is right up there at the top of the agenda. In fact, it’s so important, that if you fail to connect the two, then you risk ruining your campaigns. It’s that critical and you ignore this at your peril. As we know what it takes to bring data from multiple sources under one roof,  we at Celsius have built the Celsius Cloud solution. It delivers a consolidated view of all data from your multiple systems as a single Marketing Database.

So, here are some key reasons why you can’t afford to hang about forming a strong union between your marketing automation with your CRM.

20/20 Vision

One of the main benefits of the linkage is that the sales team can quickly see, and appreciate, where the leads are coming from. This will give them greater power to be able to track leads right from the outset of the process, to the very end. Every part of the funnel will become visible. And it’s this visibility which will make the team stronger and more able to adjust their approach and responses.

Hail Marketing

Once connected, it will become obvious where the lead has been generated. Which means, that for the first time, the efforts of the marketing team can not only be seen, but also appreciated. It is often the habit of the more aggressive sales teams to forget where and how the leads are generated. But, perhaps more significant than who can share in the bragging rights, is that this information allows you to truly judge the success, or otherwise, of the various marketing ploys and tactics. This represents a significant breakthrough.

Information Is Power

Just for a minute think how effective your sales team will become if they have all the information at their finger-tips – if they can see the complete contact history of the potential lead and how the courtship has developed. How much more effective would they be armed with this information. A salesman who can find their way in to a customer’s way of thinking and become part of the decision making process, is a very powerful salesman indeed.

Forever Warm

All too often leads which are coming through the funnel have a habit of falling right through and out the other end. By the time someone has picked them up and put them back in, they’re as cold as a fridge and accordingly, unpopular with everyone. By linking up, what you get is leads thrown back into the funnel quickly, meaning that they won’t end up cold and sour.

Friendly Experience

The end result of this consistent and joined-up approach is that buyers get a more rounded experience dealing with your company, and one that they’ll be happy to repeat, or tell others about. We are often glib with such words as personalised and better-informed, but in this case, they fit the bill entirely. And don’t forget that if the buyers are happy, then the sales and marketing team will also be able to bask in the reflected glory.

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 Last Word

So, don’t forget, whatever you do, always link your marketing automation with your CRM system. It is the road to happiness. In short, you’ll be able to track leads more effectively; better measure your marketing performance; create more insightful selling strategies; speed-up processes; and, finally, totally transform the customer experience. It’s that simple to understand but yet not as easy to achieve.

As we know what it takes to bring data from multiple sources under one roof, with matching and linking issues, with duplicates from different systems, inaccurate data and patchy reports, we at Celsius have built the Celsius Cloud solution. It delivers a consolidated view of all data from your multiple systems as a single Marketing Database.

If you want to know what CelsiusCloud can do for you – or how it has helped others- do not hesitate to reach out.

 

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