A new report from Gartner comes confirms our recommendations back in December 2015 🙂We identified a number of topics that were in the hot list for the B2B community. We listed them in our last post of the year as our forecast for 2016.
So happy to see that they are now coming back in a recent Gartner report.
Here are five important B2B marketing techniques for 2016:
1. Leverage Account-Based Marketing techniques, including relationship management
2. Use predictive lead scoring
3. B2B inbound is mainstream.
4. Borrow from B2C
5. Use advocacy programs
See original Gartner report for more details