In companies with 1.000+ employees the buying center on average consist of 34 employees in contrast with B2C where the customers are the people who purchase. Read more
Marketing Strategy
Why should CMOs care about agile Marketing (infographic)?
To find out more about the difference between agile marketing and traditional marketing, check out the infographic. Read more
Optimise your demand generation with Celsius Telemarketing
Deliver qualified leads to Sales on an EMEA basis. Celsius Telemarketing is the solution that allows multiple local call centers to run your multi-country Telemarketing in the cloud.
Pushing Telemarketing results directly to your Salesforce/CRM, to your Marketing Automation platforms and turning marketing-ready Leads into Sales has never been easier.
Taking Marketing Back to the Future
21 October 2015. Today is the date Marty McFly went forward to in Back to the Future Part II and it seems that many companies are still catching up with a forward-thinking vision of marketing from the 80s.
Let’s get it straight out there. The rules of the lead generation game have changed and for those that don’t wake up to this fact, life is going to get pretty tough. Read more
Where to Place Your B2B Marketing Bets in 2016
A new report from Gartner comes confirms our recommendations back in December 2015 🙂 Read more