It’s ironic that at many companies the marketing database is one of the most under exploited tools. Indeed, it’s as though the words Customer Relationship Management or Customer Journey never existed. But, once you realise the value of your database and how it can work on your behalf, mining prospects, developing potential clients and securing sales, the next step you need to realise is that the database is not a finished entity. In fact, a good database is never finished; it may be built initially, but it continually evolves – it is one project that should never be finished. A database lives – it’s that simple.
See a couple of examples where Celsius helped dramatically improve our customers’ Marketing Database
Whitepaper Data Integration (free download)
Whitepaper Data Cleansing (free download)
Ever encountered a Data Integration issue? Watch the two-minutes video on how the Celsius Data Cloud platform solves your data pains: no more missed deadlines due to complex decentralized datasets. With Celsius Data Cloud, inconsistent, inaccurate and duplicate data is a thing of the past.
With the help of CelsiusCloud, one of the leading Telecom equipment manufacturers was about increase Marketing RoI by improving its master database.
It’s a known fact that a successful Marketing Database relies 25% in the analytics, and 75% in data preparation and management. With Celsius Cloud you can handle both.