Email Marketing | Celsius GKK International

Sending B2B Emails Throughout Europe

B2B email legislation

The European Union might be a united area when it comes to political and economic ideals, but as for sending B2B emails within the territory, there are seemingly more rules than considerations contained in the Maastricht agreement. In fact, as regards to the rules of B2B email marketing throughout Western Europe, the EU is far from unified and if a company gets it wrong, it risks not only missing out on new sales, but even alienating existing customers and ending in court. This has rendered email marketing for all responsible companies a minefield. Read more

The B2B Email Marketing Best Practice Guide

Email marketing has become more complicated as respondents’ inboxes overflow and corporate spam filters become more and more stringent. Our summary below describes how to increase the odds of your emails getting both delivered and read.

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