Database Quality | Celsius GKK International

Why You Need A Customer Engagement Data Partner

Data Quality Celsius Cloud

If you’re asking yourself, why do I need a customer engagement data partner, then perhaps you haven’t quite thought through what such a relationship can offer you. An external data partner should be the perfect coupling, one that will help you through the whole customer engagement process. This is what we achieve for our customers, but read on, and see how we approach this relationship.

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Making Business Data Friendly

Database Management

Business data has to be friendly. Data has to be put to work and it has to be effective, otherwise it’s a totally wasted and very expensive resource. But, we know that’s easier said than done. The best solution is to choose a partner who can offer a one-stop solution, and let them fully leverage your own data.

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Bad Data Costs You Money

Data Quality Celsius Cloud

Let’s get this clear right from the start. Bad data costs your organisation money. And in case you’re wondering how much, a figure has been put on the price of each piece of data that has gone rogue. Most organisations do not make the effort to measure the quality of their data, which is a perfect example of the saying , “you can not manage what you can not measure”.

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CRM Marketing: Five Key Metrics to Measure Data Quality

Database Quality

B2B marketing databases are, by their very nature, complex. You can try to measure everything, but you’re probably doomed to failure if you do. At Celsius, we suggest that five key metrics will give you a pretty good view on how ready your database is for effective marketing. And if you run these processes on top of a real time dashboard you can track whether your database is improving or deteriorating over time. Here they are: Read more

The Definitive Guide to Data-Driven Marketing

Definitive Guide to Data Driven Marketing

You know that Data is changing the shape of Marketing and, under the new paradigm, overlooking for data quality is simply not an option. The Definitive Guide to Data-Driven marketing is your essential kit to successfully unleash the true power of data and communication platforms. Download your free copy.


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Why Celsius Cloud Is The Answer

Let’s start with this simple statement for all Marketing and Sales teams. Whatever role you might want to fulfil, whatever resource you need to get the job done within the area of database management, Celsius Cloud has the answer. At Celsius, we’re pretty confident that we have the answers. All you need to do is place your trust in us. And here’s why.  Read more

Making Business Data Friendly

Business data has to be friendly. Data has to be put to work and it has to be effective, otherwise it’s a totally wasted and very expensive resource. But, we know that’s easier said than done. The best solution is to choose a partner who can offer a one-stop solution, and let them fully leverage your own data.

Even though B2B companies realize the importance of good data management in driving success, the majority still do not prioritize addressing the data skill gaps in their marketing departments.

“Without good data, all demand generation strategy is a house of cards,” said Fleur Labedan, Client Services Director at Celsius International. “At a high level, a 3% data decay per quarter does not look bad but it hurts your business as a whole and renders good decisions nearly impossible.” Read more

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