There are many things within the marketing automation strategy that you need to ensure are correctly established and a connection with your CRM is right up there at the top of the agenda. In fact, it’s so important, that if you fail to connect the two, then you risk ruining your campaigns. It’s that critical and you ignore this at your peril. As we know what it takes to bring data from multiple sources under one roof, we at Celsius have built the Celsius Cloud solution. It delivers a consolidated view of all data from your multiple systems as a single Marketing Database.
It’s ironic that at many companies the marketing database is one of the most under exploited tools. Indeed, it’s as though the words Customer Relationship Management or Customer Journey never existed. But, once you realise the value of your database and how it can work on your behalf, mining prospects, developing potential clients and securing sales, the next step you need to realise is that the database is not a finished entity. In fact, a good database is never finished; it may be built initially, but it continually evolves – it is one project that should never be finished. A database lives – it’s that simple.
See a couple of examples where Celsius helped dramatically improve our customers’ Marketing Database
Whitepaper Data Integration (free download)
Whitepaper Data Cleansing (free download)
Ever encountered a Data Integration issue? Watch the two-minutes video on how the Celsius Data Cloud platform solves your data pains: no more missed deadlines due to complex decentralized datasets. With Celsius Data Cloud, inconsistent, inaccurate and duplicate data is a thing of the past.
Let’s start with this simple statement for all Marketing and Sales teams. Whatever role you might want to fulfil, whatever resource you need to get the job done within the area of database management, Celsius Cloud has the answer. At Celsius, we’re pretty confident that we have the answers. All you need to do is place your trust in us. And here’s why.
For any B2B company with a large customer base, a key variable is the rate of Retention customers: How many customers buy upgrades or new releases and the end of the lifecycle. Companies with high churn typically spend vast sums on marketing to try to replace all those defectors. New research shows that they might be better served by smart strategies aimed at getting lost customers to come back to the fold.* These studies look at “win back” strategies. We at Celsius believe that ‘lapse prevention’ strategies are even better !
With the help of CelsiusCloud, one of the leading Telecom equipment manufacturers was about increase Marketing RoI by improving its master database.
It’s a known fact that a successful Marketing Database relies 25% in the analytics, and 75% in data preparation and management. With Celsius Cloud you can handle both.