IP-targeted ads deliver content through web publishers. Easier said than done. Are there any known challenges on IP targeting that your vendors would not want you to know?
What will be the HOT Marketing topic of 2018? We will remember 2017 as the year of ABM, 2016 of Predictive, 2015 of Inbound, 2014 of Marketing Automation. As 2017 draws to a close, we have curated a list with the best articles to understand the year we are leaving behind. What’s 2018 going to shape up to be all about? Will personal data privacy and GDPR reshuffle the cards of demand generation for good and give way to different communication channels?
When it comes to complex B2B companies, 20% of the customer base represents 80% of the revenue. Yet traditonal marketing spend is evenly spread over the whole customer base. So what’s the solution? If your company is in IT, Services or Consulting or with long and complex sales cycles with a potentially large customer base, ABM is the answer.
posted by Digital Marketing Depot on July 25, 2017
Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts. You’ll also discover how analytics are used to optimize ABM campaigns and how account-based data is making the dream of a unified customer experience a reality. Read the article here =>
Need to take your Account Based Marketing initiatives to the next level? Try Celsius
It’s one of the biggest challenges in business. You have the ideal product and one which you know will do well out there, but who do you sell to? How do you make the first approach to identify a company that might welcome your product? At its heart, the use of a rational process for selecting target accounts is the first pillar, and arguably the most critical, into a full Account Based Marketing journey.
A few years ago the then World’s nbr. 1 company by Market Capitalisation approached Celsius International with a simple brief: tell them who their top 1000 Named Accounts in each European country should be. This video explains the work we had to accomplish in these early days
The Celsius Enterprise Database helps you understand your market better and deploy your sales force in the most effective, revenue-yielding way.
Blue chip companies are a breed apart. Whether they are Fortune 500, FT-SE100, or CAC40 companies, these are the grown-ups of the business world and if you want to play in their league, you have to know the rules of the game.So, here’s the two things you have to know and observe every time you intend to approach a Large Account.