ABM is basically a strategic form of personalized marketing. You identify prospects ahead of time, just as your sales team might, and then tailor all messages to their needs. Proud have Neil Patel illustrating ABM with one visual developed by Celsius International.
We set out from the beginning to help brave B2B brands talk to the right customers at the right time and accelerate their revenue pipeline – long before Account Based Marketing became a buzzword and GDPR became the giant elephant in the room. We continually deliver the goods: helping Fortune 500 companies close faster bigger deals by identifying the best accounts to market to. We consistently grow our client’s revenue by at least 19% per year. It’s a good thing we began refining our approach to Account Based Marketing when we did. With prospects scattered across so many sites and channels…it was becoming a Herculean effort to uncover and reach them.
Every time we onboard a new project we are asked to have the answer to one question: How soon can we expect to see results? As ABM strategy works best at accounts with long and complex sales cycles, soon can sometimes not be quick enough . However, you need to know how soon it will pay off for you and how quickly you can prove uplift. If you are uncertain about ABM and what it can do for you, have a quick look at your existing customers for a start.
B2B sales will almost always come down to the relationship, and no relationship is worth its weight without getting personal. You need to know what’s important to each client, so you can give that client what’s needed at the best time — that’s providing real value.. Read the article here =>
posted by Judi Hand on July 5th 2017 @ http://multichannelmerchant.com
Account-based marketing raises the stakes by targeting one company (or one account) and further targets the decision-makers within this account with coordinated and high-touch sales and marketing tactics. Here are five reasons to start implementing ABM. Read the article here =>
posted by Elyse Flynn Meyer on July 21st 2017 @ https://www.forbes.com
Once in a while something comes along that changes the way we do things. This happened to me a few years ago when the then World’s nbr. 1 company by Market Capitalization approached Celsius International with a simple brief: tell them who their top 1000 Named Accounts in each European country should be.
The requirement was so straight forward that it nearly felt familiar… just that there was no such database in the market.