#1 traditional challenge for B2B was ( is ) generating high quality leads. However, 60%-80% of the buying journey is digital and most decision makers are untouched by Marketing and Sales. What if you could proactively reach out to them with hightly targeted display advertising when they navigate in their favourite media sites? Reach out to us and learn how 23 main categories into aprx. 300 sub-categories and 50 technical categories can change the way you look upon ABM. Whereas most mar tech vendors will talk to you about their platforms, we only care about the best way to reach out to your key decision makers via digital channels. It is all about engaging during the 60%-80% of the buying journey that traditional tools can not influence.Learn more
We set out from the beginning to help brave B2B brands talk to the right customers at the right time and accelerate their revenue pipeline – long before Account Based Marketing became a buzzword and GDPR became the giant elephant in the room. We continually deliver the goods: helping Fortune 500 companies close faster bigger deals by identifying the best accounts to market to. We consistently grow our client’s revenue by at least 19% per year. It’s a good thing we began refining our approach to Account Based Marketing when we did. With prospects scattered across so many sites and channels…it was becoming a Herculean effort to uncover and reach them.
Our customer, leader in many IT segments and with long history of successfully selling to end-users in the B2C marketplace, approached Celsius with a new challenge. It was about to make a major shift with its strategy to enter the B2B market with a set of solutions aimed at increasing efficiencies in one of the most competitive industries in the world.
You could make enough confetti for a summer of weddings with all the papers that show how much B2B companies gain from implementing Account Based Marketing strategies. However, the different digital technologies that make it possible are the unsong hero of this revolution. If you are ready to move from the WHY to the HOW, the Definitive Guide to Account Based Advertising could well be the most important guide you’ll read. It’s never been a better time to start researching how the different digital channels work (or how to improve to lift performance expectations).Free download – click here to register
There is no doubt that Programmatic ABM Display Advertising holds the key for hyper-targeted digital demand generation. However you should be aware that a full programmatic ecosystem is not free of risks as if not handled correctly your impressions could go the wrong place or even be charged for machine traffic ( not human ) . Cheaply designed B2B display solutions can at the end cause more harm than good to your brand and your budget!
Can Account Based Advertising replace Marketing Automation as solution to engage, accelerate revenue and improve ROI from Large Accounts? Technology isn’t the answer but it is an amazing enabler.