Success Story: Creating a Centralized Marketing Database with CelsiusCloud | Celsius GKK International
April 12, 2016 Antoni Chumillas

Success Story: Creating a Centralized Marketing Database with CelsiusCloud

Centralized Marketing Database

 With the help of CelsiusCloud, one of the leading Telecom equipment manufacturers was about increase Marketing RoI by improving its master database.  

It’s a known fact that a successful Marketing Database relies 25% in the analytics, and 75% in data preparation and management. With Celsius Cloud you can handle both.

When Data drives Marketing success:

The Challenge

Our client had a requirement for a centralized EMEA marketing database incorporating partner, customer, prospect and lead information to be used for database marketing, segmentation, customer acquisition and cross-sell/up-sell campaigns activities.

The Solution

The company selected Celsius for the project. Celsius is an EMEA-wide B2B data cleansing and hygiene specialist with many years’ experience in managing multi-country data.

The Results

Celsius helped me tremendously to reestablish the trust in our campaign database. By cleansing, deduping and enriching our contacts we were able to increase our campaign results which makes everybody happy.” – Our client’s EMEA Marketing Director.

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