Statistical Market Modelling Service: Tableau Version Released
Sooner or later in the world of business, the marketing department needs to provide estimates about market size. The starting point most time will be market size statistics, but if you have ever tried coming out with these figures from the National Statistical Offices, you know that the task is far from being easy. We now have the ideal solution to solve this problem.
For over 15 years, Celsius has worked with National Statistical Offices and National Data Vendors from all over the world to put together a single view of the world’s market size. The new release of the Statistical Market Model is provided via Tableau, market leader on interactive data visualization products focused on business intelligence.
Celsius GKK International (“Celsius”), one of Europe’s largest B2B lead generation communication agencies and part of WPP plc, announces the release of its unique market modeling service which allows companies to accurately estimate market size, and implement successful business and marketing planning strategies.
The information in the Celsius Statistical Market Model is provided via Tableau, market leader on interactive data visualization products focused on business intelligence.
For over 15 years, Celsius has worked with National Statistical Offices and National Data Vendors from all over the world to put together a single view of the market size. The product provides full coverage of Europe, Americas, Australia and the main economies in Asia and Africa.
The Celsius Statistical Market Model consolidates, harmonizes and standardizes the data, allowing users to easily:
- compare existing customers versus market size by segment to identify sector strengths and weaknesses;
- see customer penetration by any segment;
- spot highest potential for new business opportunities;
- compare existing database versus statistical base to identify gaps (“white spaces”) in existing data.
Thomas Hubner, Sales and Marketing Director at Celsuis, said: “Sooner or later in the world of business, the marketing department needs to provide estimates about market size. Not only that, once you have the size you can also be asked to provide the market share, for example, the portion your business captures by units sold, customers served, or share of wallet.
“The starting point most time will be market size statistics, but if you have ever tried coming out with these figures from the National Statistical Offices, you know that the task is far from being easy. We now have the ideal solution to solve this problem.”
To view the fullscreen version of this dashboard, click here
Celsius is an authorised Agency Service Partner for Marketo.
Editor’s Notes:
Celsius GKK International (www.celsiusinternational.com) is a demand generation agency which partners B2B companies for multi-country lead generation. Its focus is on identifying the best right prospects, nurturing them through the demand cycle and converting them to qualified leads for a salesforce and resellers.
Media Contact: Thomas Hubner
Email: thomas.hubner@celsiusinternational.com
Phone: +33 (0) 4 92 94 40 00
Tableau Software, Inc. (“Tableau”) (http://www.tableau.com) is an American computer software company headquartered in Seattle, Washington. It produces a family of interactive data visualization products focused on business intelligence.
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