Six Vital Features to Look for in Marketing Automation Software | Celsius GKK International
February 2, 2017 Antoni Chumillas

Six Vital Features to Look for in Marketing Automation Software

Not all marketing automation platforms are created equal. Even if a company has never worked with this type of software before, making the right choice doesn’t have to be daunting.

Comparing different platforms is easy  when a company knows exactly which features to look for.

  1. Lead Scoring Capabilities

Instead of following the conversion trajectory set out for them by a business, prospects can pop in and out of the process as they see fit. Lead scoring allows businesses assign a value to each and every action an ideal prospect may take at particular steps in the funnel This means that your sales reps can identify high-quality prospects more easily and offer targeted assistance should the lead reach out. Already the business has moved a few steps ahead of its consumers.

  1. Progressive Profiling

The art of gradually getting to know a lead is called progressive profiling. Instead of bombarding a potential customer with too many questions during her first interaction with a brand, which often drives people away, businesses can start small and work up to obtaining more information about consumers progressively.

  1. Triggered Communication

Automatic communication features are essential to a successful marketing platform. Again, due to the fact that consumers may enter the funnel at any given point, being able to listen to their activity and communicate strategically is of the upmost importance.

  1. Simple Interface

Investing in a confusing platform is a waste of time, money, and resources that could be better spent generating quality leads.

  1. Flexibility for all Departments

When everyone speaks the same language and views the same layout, communication between departments and co-workers improves dramatically.

  1. Social and Mobile Integration

When it comes to lead generation and tracking, marketers who ignore social media or mobile technology are essentially shooting themselves in the foot.


About Celsius:

Celsius provides Marketing Automation as a Service (MAaS), marketing automation solutions that you can run with all the support from our team of Certified Specialists.

Celsius is an authorised Agency Service Partner for Marketo.


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