Marketing Automation | Celsius GKK International

Enjoy Marketing Automation as a Managed Service so you can focus on insights, not operations

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Celsius is Finalist at Marketo’s 2016 Revvie Awards

Marketing Platform

We provide the software. You can contract directly with a marketing automation software supplier if you wish, but they’ll want at least an annual commitment. Because we provide marketing automation services to other users, your commitment to us is shorter.

CRM Data Integration

We set up the links to your data sources and related systems. If you’re using Salesforce.com, Microsoft Dynamics or a similar product for your CRM data, we can synchronise the data required to be used by the marketing automation software. And we have the expertise to send leads from campaigns either to a qualification process or push this information back to your CRM-system.

Campaigning

We work to your specification to set up your campaigns. We agree with you how you want your customers and prospects segmented (and how the segmentation should develop over time). Then we agree the campaigns you want to run, especially what happens when contacts react in different ways, and despatch them on your behalf.

Creative Design

We import your creative material. Normally we expect you to provide the creative material (indeed we’re sure that’s what you want to control) but we can also use the facilities of the software to create different versions of e-mail messages, landing pages, etc. based on your corporate rules.

Reporting

We implement the reports you need to understand your progress and your RoI. Most users of marketing automation want to see an at-a-glance dashboard showing how many contacts you’re marketing to, how they’re segmented, where they sit in your current campaigns and what ‘scores’ they’ve attained as a result of the activity logged. But if you have other requirements, we can normally accommodate them.

 

Getting started

Do you want to start running campaigns regularly and effectively? We get you started in marketing automation, and build campaigns for you until you decide to bring it in-house.

Customer engagement programs

Engage with your customers and prospects in the best possible way on a regular basis. Celsius can do it for you: we make running multi-step marketing campaigns or complex customer engagement programs easy for you.

Marketo certified partner

You want it to be done right. Celsius is an authorised agency partner of one of the world’s leading marketing automation providers, Marketo. We have the Marketo certified consultants and experts on-board and ready to work with you.

Events, webinars, roadshows

Marketing automation systems provide all the facilities you need efficiently to mail, follow up, register, log attendance and send follow ups for your webinars and physical events. Once you’ve used a system this way, you won’t ever want to go back to the old methods.

Marketo

Cost overview

W e can’t give you anything very accurate until we know the quantity and scope of campaigns you’d like to run, how marketing automation needs to integrate with your CRM and other systems, and how many contacts you’ll potentially want to mail, but as some guidance:

If your e-mail database is 20,000 contacts and you want to run two campaigns per month to different segments of it, we suggest allowing a budget in the region of €6,000-€10,000/month, dependent upon the complexity and scope of the campaigns While if your database is substantially bigger – say 100,000 contacts – and your needs are for 3-4 campaigns each month, then with the same dependency, €10,000-€15,000/month would be an appropriate estimate.

 

Celsius is Finalist at Marketo’s 2016 Revvie Awards

The Lenovo Success Story: When Content and Marketing Automation Work

The Lenovo Success Story: When Content and Marketing Automation Work

Lenovo, the world’s largest manufacturer of PCs, laptops and tablets and now a major force in servers and storage, approached Celsius, their long-standing B2B lead generation agency, with a new briefing in 2014. It was about to make a major shift with its marketing strategy to focus on the use of content to generate sales opportunities in B2B.

B2B Email Legislation

WHY CELSIUS

Celsius is Finalist at Marketo’s 2016 Revvie Awards

Celsius is Finalist at Marketo’s 2016 Revvie Awards

Being a Finalist to the Marketo Revvie Awards is, in the Marketing Automation World, the equivalent to being nominated to the Oscar’s in Hollywood for an actor.

Your Content is King

Your Content is King

In the Digital Age, How Effective should Content be to drive B2B Lead Generation? Our top writers can advise you on how to fully exploit your digital channel through advanced content marketing

The Marketing Automation essentials

The Marketing Automation essentials

To learn more about marketing Automation, read the latest posts in our BLOG

 

Do you want to start now and get fast results?
Our outsourced plans are designed specifically to do that, we get you up to speed in a matter of days, not weeks.

Celsius GKK International

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