ABM is basically a strategic form of personalized marketing. You identify prospects ahead of time, just as your sales team might, and then tailor all messages to their needs. Proud have Neil Patel illustrating ABM with one visual developed by Celsius International.
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About Neil Pattel: He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.