CASE STUDY: HOW A MAJOR IT CORPORATION USES PROGRAMMATIC ABM TO BREAK INTO NEW INDUSTRY SEGMENTS
Our customer, leader in many IT segments and with long history of successfully selling to end-users in the B2C marketplace, approached Celsius with a new challenge. It was about to make a major shift with its strategy to enter the B2B market with a set of solutions aimed at increasing manufacturing efficiencies in one of the most competitive industries in the world: the automotive sector.
The Definitive Guide to Account Based Advertising
Learn how to excel at Account Based Marketing by activating B2B Digital Audiences at Account level
The Definitive Guide to Data-Driven Marketing
You know that Data is changing the shape of Marketing and, under the new paradigm, overlooking for data quality is simply not an option. The Definitive Guide to Data-Driven marketing is your essential kit to successfully unleash the true power of data and communication platforms. Download your free copy.
Combine Predictive Analytics with IP Based Advertising and you will obtain ABM Trawling. We have already helped many Fortune500 companies close faster bigger deals by identifying best accounts to market to, finding themes/ areas that work and discovering best personas / roles to engage.
Celsius is Finalist at Marketo’s 2016 Revvie Awards
Being a Finalist to the Marketo Revvie Awards is, in the Marketing Automation World, the equivalent to being nominated to the Oscar’s in Hollywood for an actor.
White Paper (free download) EMEA B2B Email Legislation
The EU might be a unified union, but when it comes to B2B email marketing protocols and legislation, it’s far from unified. Download our Whitepaper now and get an idea about the basic rules. It could save you a great deal of heartache and money!
by Mark Ogne, head of Account Based Marketing Consortium
Celsius International – Every Enterprise B2B Marketer Needs To Check Them Out
Celsius partners with Engagio to accelerate ABM adoption in EMEA
Celsius has partnered with Engagio , the leading account based outbound marketing platform for B2B companies with complex, enterprise sales.The relation represents a further step of an ongoing program to develop and consolidate the adoption of Account Based Marketing practices in EMEA.
Data drives Marketing success with CelsiusCloud
In Marketing, insights are important but operations are critical. With the help of CelsiusCloud, one of the leading Telecom equipment manufacturers was about increase Marketing RoI by improving its master database.
(FREE EBOOK) The Clear & Complete Guide to Account Based Marketing
Now it’s time to move beyond the hype. See why AMB is critial and how Celsius International is featured as a key player. Treat yourself to a gift that will keep on giving: “The Clear & Complete Guide to Account Based Marketing” published by Jon Miller and the Engagio team. It is 124 pages full of insights.
The Lenovo Success Story: When Content and Marketing Automation Work
Lenovo, the world’s largest manufacturer of PCs, laptops and tablets and now a major force in servers and storage, approached Celsius, their long-standing B2B lead generation agency, with a new briefing in 2014. It was about to make a major shift with its marketing strategy to focus on the use of content to generate sales opportunities in B2B.
We know that data doesn’t always come ready to use. Celsius Cloud provides on-going data integration to create a comprehensive data universe for you. Watch the two-minutes video on how Celsius Data solves your data pains: no more missed deadlines due to complex decentralized datasets. With Celsius Data Cloud, inconsistent, inaccurate and duplicate data is a thing of the past.
Creating a High Value Sales Pipeline
Our client, a leading hardware solutions provider, wanted to grow its business across Western Europe. Celsius was able to provide the ‘best of both worlds’ in lead generation by combining central control with local engagement, enabling our client to create a sales pipeline worth more than 750 million Euros within 3 years. The challenge: Increase brand awareness and generate leads in Western Europe The solution: Celsius delivered a centrally managed program providing both the Database and the Telemarketing The results: 750 million Euros within 3 years