Cleaning & enhancing
Cleaning your customer or prospect data and making sure it contains all the right data for marketing selections are critical steps in building and maintaining an effective database. We specialise in database cleaning, standardisation and hygiene and in using the right data sources for key information such as size, activity, parentage, etc. And we can model other important criteria like spend on IT or propensity to purchase telecoms services.
Consolidation & matching
You have plenty of data available, but it’s all in different places, in your invoicing or CRM systems, stored by individual marketing managers, licenced from third parties, etc., etc. You need to consolidate it all and match the records so that your database contains consolidated information on each prospect and duplicates are eliminated. Easier said than done! We have solved this problem for many companies like yours.
White space analysis
Do you know what you’re missing? How comprehensive is your database? Are there some high potential prospects you don’t know about? To find them, have Celsius match your data with our ‘Enterprise Market Model’ of all organisations in Europe with more than 500 employees and provide the missing records. Or if your business or requirements are more specific, we’ll match your data to the right information source(s) and find the missing ones that way.
Data Integration
In your organisation, you have valuable data in many systems: ERP, customer/invoicing system, CRM, perhaps marketing automation, maybe customer service. If only you could bring them together in one place to support your marketing plans! We at Celsius have done precisely that for several large corporations, using our ‘CelsiusCloud’ integration suite and our sophisticated automated matching systems.
The Definitive Guide to Data-Driven Marketing
You know that Data is changing the shape of Marketing and, under the new paradigm, overlooking for data quality is simply not an option. The Definitive Guide to Data-Driven marketing is your essential kit to successfully unleash the true power of data and communication platforms. Download your free copy.
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Celsius Cloud VIDEO
Data drives Marketing success with CelsiusCloud
How Data can help you identify your Marketing Sweet Spots
Why Celsius Cloud? How can Marketing and Sales Teams benefit from it?
-Companies with issues maintaining data quality in terms of data hygiene, standardization, and de-duplicated data. Celsius Cloud incorporates reference data intelligence and fuzzy matching technology to manage data quality on an on-going basis. Celsius Cloud connects to most common CRM via API, synchronizing data between the two systems (on pre-defined fields), so customers can benefit from on-going data quality maintenance, segmentation and analysis.
-Companies implementing Account Based Marketing. Celsius Cloud integrates all touchpoints, including marketing automation, sales data (CRM), telemarketing, and rolls all this input up to account level.
-Marketing teams that need to enhance marketing universe with high potential prospects. With Celsius Cloud we can perform “White Space” Analysis to understand which key accounts and contacts you are missing and connect you with the data sources you need to enrich your marketing universe.
What truly inspire us is knowing that only informed decisions based on data and facts will truly move the World forward.
More than a decade into the digital age, the vast majority companies still seem to struggle unleashing the true power of data and communication platforms being introduced and adapted more rapidly than ever.
New valuable data streams seem to flow into new data silos, separated from existing data structures. Over time, this prevents even the most strategic companies to make informed decisions regarding market modelling, demand generation and lead nurturing.
All of the above leads to confusion and inefficiency, but more importantly to us, it leads to a state of “irrelevance”. A state where expensive resources are spending time and effort on the wrong opportunities.
At Celsius we strive for relevance. Relevance in the who, the what and the why. We continue to believe that the data is there and that the data is the gold for any company sharing our passion for relevance and informed decision making.
The Definitive Guide to Data-Driven Marketing
You know that Data is changing the shape of Marketing and, under the new paradigm, overlooking for data quality is simply not an option. The Definitive Guide to Data-Driven marketing is your essential kit to successfully unleash the true power of data and communication platforms. Download your free copy.
Success Story: Customer Loss Prevention Program
For any B2B company with a large customer base, a key variable is the rate of Retention. Our customer treat the model predictions as part of an ongoing process of sales and marketing actions, where potential lapsers are cycled through a process of being assigned to the remedial program and leaving it when either they actually lapse or the model shows that the risk has passed.
Data drives Marketing success with CelsiusCloud
In Marketing, insights are important but operations are critical. With the help of CelsiusCloud, one of the leading Telecom equipment manufacturers was about increase Marketing RoI by improving its master database.
Data Integration with Celsius Cloud
Watch the two-minutes video on how the Celsius Data Cloud platform solves your data pains: no more missed deadlines due to complex decentralized datasets. With Celsius Data Cloud, inconsistent, inaccurate and duplicate data is a thing of the past.
The Celsius Cloud essentials
To learn more about Celsius Cloud and Data Optimization, read the latest posts in our BLOG
The CRM essentials
To learn more about CRM and Data Management, read the latest posts in our BLOG
How Data can help you identify your Marketing Sweet Spots
A US manufacturer of complex components for industrial processes came to us for a lead generation project in Europe. What was not clear to them was who the best targets would be … Enhancing and profiling customer data tells you a great deal about where to put the marketing $.
