International, pan-European data sources. We understand their strengths and weaknesses – for some projects, they are good, for others unlikely to provide what you want. With D & B, for example, would you be better dealing with the underlying supplier (CRIF in Italy, for example, or Interfax in Russia)? Kompass is excellent, in our view, for very precise targeting of manufacturers and product distributors, but we’d look elsewhere for data on services companies.
Credit data suppliers
Companies such as Creditreform in Germany and Coface in France and Portugal are fundamentally in the business of providing credit references and related services, but they often also supply marketing data.
Such companies usually provide good quality data, but business activity and size coding is rarely their focus and sometimes their universe coverage is uneven (the average user rarely wants a credit reference for a bank, for example!).
National data suppliers
Suppliers providing across-the-board coverage in one country, for example, Hoppenstedt (Germany), Cendris (Netherlands) or Market Location (UK). In many countries, there is a choice between high quality files covering principally larger companies (say, 20 employees and more) and databases which cover all organisations but often at a lower level of quality. We use the right combination for your needs.
Suppliers specializing in certain sectors, competitive intelligence firms, web scraping firms or public sector data suppliers. For their designed purposes, they are often the best choice – but they are not always easy to identify!
Enhancing your Marketing Data
Virtually all marketing databases can be improved by adding data from external sources to correct invalid or out-of-data information, to fill out gaps or to add additional data such as new contact names.
The problem is often to select the right external data owner – the source you choose to obtain good new contact names, for example, is often not as good for obtaining business activity and employee size. And in some countries national classification codes (SIRET in France, for example, or VAT number in Belgium) are essential tools, while in others (company registration numbers in the UK) they are near to useless. Celsius are experts in how to get it right.
By choosing the right combination of suppliers, you can enhance to your database and build the foundation of your demand generation process.
The more you learn from your data, the clearer things become and the easier it is to determine what you should be doing. We love data.
What company characteristics best predict a successful sales process? Dimensions might include: Industry and Vertical, Size, Site Type, Number of Locations …
What technologies are in place or are they looking to invest in? Data sources include Web Scraping, Competitive intelligence firms and for some high value data points desk reserach and even telemarketing.
Every day, people research products likes yours but most never come to your website. Intent data can alert you when companies are in the market for solutions like yours.
New contacts, selected by position
(e.g. CFO, CEO, IT Manager), email address in some countries where legal position permits, telephone and fax.
We will advise on the best choice for your particular needs.
How Data can help you identify Marketing Sweet Spots
We trust that making more informed decisions is not only relevant for our clients. We trust that informed decision making is much more important than that. With Celsius we align your Data with Marketing efforts and Revenue opportunities.