Celsius Cloud is the answer for every role in Marketing and Sales teams | Celsius GKK International
Celsius Cloud provides on-going data integration to create an comprehensive data universe

Understand your Marketing Data and identify the best Sales Opportunities

Marketing Teams

Celsius Cloud provides you with the tools to monitor and report results from all go-to-market activities (digital and non-digital) in a single place. No more second guessing the Customer journey.

Data Governance Teams

Understand data coverage issues and opportunities to enhance data quality. Increase Marketing reach by applying remedial actions to the weakest areas of the database.

Sales Teams

Visualize the best cross-sell or up-sell opportunities. Understand the accounts that engage and why.

Account Based Marketing leadership

See the reality of your account universe with the coverage and engagement in the different channels and over time.


Main Celsius Cloud Features

  • Predictive Analytics and Reporting

    Custom and standard dashboards display a summary of the population profile of the entire database and allows users to set individual filters for doing analytics. Monitor, segment, analyze and easily implement predictive analytics. 

    Predictive Analytics and Reporting
  • Ongoing data maintenance and enhancing

    Integration of custom business rules to keep your data standardized (e.g. generate industry based on SIC code, Employee bands from size, Job title coding) for segmentation purposes. Enhancement of key attributes using external databases like the Celsius Enterprise Database.

    Ongoing data maintenance and enhancing
  • Marketing Universe Integration

    CelsiusCloud removes the Marketers “data pain” of data quality and data silos . It assembles, stores and maintains up-to-date information in a central database to create a marketing universe of prospects, customers, contacts, campaigns, enquiries, lead history, license and sales transactions. The TeleCloud facility integrates data from telemarketing campaigns.

    Marketing Universe Integration
  • Live connection to your data sources

    Data is consumed into CelsiusCloud via each data source’s API (application programming interface) or through scheduled data transfers via an FTP. Key attributes (Opportunities, Customer Flags, Industry, Size) can be pushed back to the source systems.

    Live connection to your data sources
  • Web Based Platform

    CelsiusCloud is a data hosting and maintenance facility, which delivers a quality marketing database for businesses as a service via a web based technology platform. Uses the latest .NET technology with MS SQL Server and requires only a standard browser to use it.

    Web Based Platform
  • Ongoing matching, not just system IDs

     Automated “fuzzy” matching to identify where account and/or contact name records in data arriving via an API, a file transfer or a file being added from an external source match with data already in CelsiusCloud, and either add new or update existing records accordingly. Means that records without common IDs are automatically matched, based on business rules.

    Ongoing matching, not just system IDs

  • Predictive Analytics and Reporting

    Custom and standard dashboards display a summary of the population profile of the entire database and allows users to set individual filters for doing analytics. Monitor, segment, analyze and easily implement predictive analytics. 

    Predictive Analytics and Reporting
  • Ongoing data maintenance and enhancing

    Integration of custom business rules to keep your data standardized (e.g. generate industry based on SIC code, Employee bands from size, Job title coding) for segmentation purposes. Enhancement of key attributes using external databases like the Celsius Enterprise Database.

    Ongoing data maintenance and enhancing
  • Marketing Universe Integration

    CelsiusCloud removes the Marketers “data pain” of data quality and data silos . It assembles, stores and maintains up-to-date information in a central database to create a marketing universe of prospects, customers, contacts, campaigns, enquiries, lead history, license and sales transactions. The TeleCloud facility integrates data from telemarketing campaigns.

    Marketing Universe Integration
  • Live connection to your data sources

    Data is consumed into CelsiusCloud via each data source’s API (application programming interface) or through scheduled data transfers via an FTP. Key attributes (Opportunities, Customer Flags, Industry, Size) can be pushed back to the source systems.

    Live connection to your data sources
  • Web Based Platform

    CelsiusCloud is a data hosting and maintenance facility, which delivers a quality marketing database for businesses as a service via a web based technology platform. Uses the latest .NET technology with MS SQL Server and requires only a standard browser to use it.

    Web Based Platform
  • Ongoing matching, not just system IDs

     Automated “fuzzy” matching to identify where account and/or contact name records in data arriving via an API, a file transfer or a file being added from an external source match with data already in CelsiusCloud, and either add new or update existing records accordingly. Means that records without common IDs are automatically matched, based on business rules.

    Ongoing matching, not just system IDs

Ongoing Data Integration

We know that data doesn’t always come ready to use. Celsius Cloud provides on-going data integration to create a comprehensive data universe for you. We take all your data sources in real time and dedupe and enhance to combine and create a single, clean and actionable data universe.

Without a central repository for your marketing data, your data will remain sitting in silos, which in turn will lead to poor data quality, duplication and unnecessary data purchases across your organization. You will have no holistic view of marketing activity on each account and prospect, rendering Account-Based Marketing impossible

Celsius Cloud solves this pain by creating  an industry first. Integrating data in CelsiusCloud makes it easy to retrieve, view, query, and analyse data by anyone in your company.

 

Understand the Account Universe 

 

The ability to identify the right account and contact data is at the foundation of the alignment between marketing & sales teams and a cornerstone element for successful Account Based Marketing. Connect insights from your CRM, Marketing Automation, Event Programs, Financial systems into a solid database.

Custom and standard dashboards display a summary of the population profile of the entire database and allows users to set individual filters for doing analytics.

Cleaning, Coding, Standardizing , Deduplication and Enhancing

Automated “fuzzy” matching to identify where account and/or contact name records in data arriving via an API, a file transfer or a file being added from an external source match with data already in CelsiusCloud, and either add new or update existing records accordingly. Means that records without common IDs are automatically matched, based on business rules.

Integration of custom business rules to keep your data standardized (e.g. generate industry based on SIC code, Employee bands based on size, Job title coding) for segmentation purposes. Enhancement of key attributes using external databases like the Celsius Enterprise Database

Short and Long-Term Benefits of CelsiusCloud

  • Availability/Accessibility of data – integrating data in CelsiusCloud makes it easy to retrieve, view, query, and analyse data by anyone in your company.
  • Consistency and accuracy – key data types are consistently maintained and flagged making it clear where customers, opportunities are situated. Data that should be excluded (opt-outs) are flagged automatically avoiding room for human error.
  • Completeness of data – data universe includes both historical and recent data of customers, prospects, contacts, enquiries, campaigns, all enhanced with key attributes for segmentation and targeting.
  • Reduced duplication – all data sources are managed together in one repository which allows easier identification of duplicates for their removal.
  • Resource efficiency – less time spent consolidating, standardizing data manually from different sources because data is automatically merged and enhanced.
  • Lower data acquisition costs – all data sets are stored in the same repository which avoids purchasing the same data over and over again.
  • Greater accountability – complete overview of data allows for rapid and more accurate reporting of ROI on marketing campaigns (emails, events, telemarketing) on account and contact level.
  • Better decision-making – visibility on the customer/prospects’ behavior, or “the buyer’s journey” using a scoring model, supports the marketing teams to make more informed decisions on which accounts/contacts to target, when, where and how.

 

Tools

Marketing Database Assessment

Having stacks of data is a good thing but you need to have ways of making it work for you. Information is the most essential asset in today’s economy. Do not let it sit in silos. Talk to us to determine what to do next.

Learn More

Documentation

Celsius Cloud Essentials

Did you know that 40% of the anticipated value of all business initiatives is never achieved because of poor data quality both in the planning and execution phases. You can easily fix this with Celsius Cloud

 

Read More

Celsius International – Every Enterprise B2B Marketer Needs To Check Them Out

Celsius International – Every Enterprise B2B Marketer Needs To Check Them Out

by Mark Ogne, head of Account Based Marketing Consortium
Celsius partners with Engagio to accelerate ABM adoption in EMEA

Celsius partners with Engagio to accelerate ABM adoption in EMEA

Celsius has partnered with Engagio , the leading account based outbound marketing platform for B2B companies with complex, enterprise sales. The relation represents a further step of an ongoing program to develop and consolidate the adoption of Account Based Marketing practices in EMEA.
(FREE EBOOK) The Clear & Complete Guide to Account Based Marketing

(FREE EBOOK) The Clear & Complete Guide to Account Based Marketing

Now it’s time to move beyond the hype. See why AMB is critial and how Celsius International is featured as a key player. Treat yourself to a gift that will keep on giving: “The Clear & Complete Guide to Account Based Marketing” published by Jon Miller and the Engagio team. It is 124 pages full of insights.

  • Mark Ogne, ABM Consortium

      Celsius laid out a strategic vision that is far beyond the typical point solution conversation we often read.Their platform, the Celsius Cloud, enables clients to develop and maintain what they call a “comprehensive data universe”. The resulting system is more valuable and rich with insights that span current activity to relationships that identify buying influence and interests, and look-a-likes. More than deduping leads to accounts and contacts, Celsius is providing the means to break out of the flat data structures and realize the possibility of cross-channel, target centric marketing.

    Mark Ogne, ABM Consortium
  • Samuel Josserand - EMEA Marketing Manager Dell

    The biggest difference with Celsius is their ability to innovate and deliver real value. Celsius’ solutions enabled behavioral targeting, and for the first time Dell EMEA was able to leverage the customer’s journey and support all the direct vehicles across the EMEA region from a central Marketing Database.

    Samuel Josserand - EMEA Marketing Manager Dell
  • Richard W. Bradford, Global Marketing Director Novell

    Celsius has successfully replaced our current prospect management data platform and now facilitates the management of prospect data while reducing our maintenance cost significantly. The solution supports import, storage and de-duplication of Novell’s data according to our business rules and high quality standards.

    Richard W. Bradford, Global Marketing Director Novell
  • Jean Marc D., Global CRM Projects, Top 5 IT Company

     Celsius has delivered “ on the Marketing Database, CRM / Contact Strategy and Analytics fronts to drive Marketing and Sales in the right direction (…) and to implement a Marketing database with behavioral targeting enabled and a fully integrated Contact Strategy that support all the direct vehicles across the EMEA region.

    Jean Marc D., Global CRM Projects, Top 5 IT Company

  • Mark Ogne, ABM Consortium

      Celsius laid out a strategic vision that is far beyond the typical point solution conversation we often read.Their platform, the Celsius Cloud, enables clients to develop and maintain what they call a “comprehensive data universe”. The resulting system is more valuable and rich with insights that span current activity to relationships that identify buying influence and interests, and look-a-likes. More than deduping leads to accounts and contacts, Celsius is providing the means to break out of the flat data structures and realize the possibility of cross-channel, target centric marketing.

    Mark Ogne, ABM Consortium
  • Samuel Josserand - EMEA Marketing Manager Dell

    The biggest difference with Celsius is their ability to innovate and deliver real value. Celsius’ solutions enabled behavioral targeting, and for the first time Dell EMEA was able to leverage the customer’s journey and support all the direct vehicles across the EMEA region from a central Marketing Database.

    Samuel Josserand - EMEA Marketing Manager Dell
  • Richard W. Bradford, Global Marketing Director Novell

    Celsius has successfully replaced our current prospect management data platform and now facilitates the management of prospect data while reducing our maintenance cost significantly. The solution supports import, storage and de-duplication of Novell’s data according to our business rules and high quality standards.

    Richard W. Bradford, Global Marketing Director Novell
  • Jean Marc D., Global CRM Projects, Top 5 IT Company

     Celsius has delivered “ on the Marketing Database, CRM / Contact Strategy and Analytics fronts to drive Marketing and Sales in the right direction (…) and to implement a Marketing database with behavioral targeting enabled and a fully integrated Contact Strategy that support all the direct vehicles across the EMEA region.

    Jean Marc D., Global CRM Projects, Top 5 IT Company
Celsius Cloud VIDEO

Celsius Cloud VIDEO

We know that data doesn’t always come ready to use. Celsius Cloud provides on-going data integration to create a comprehensive data universe for you. Watch the two-minutes video on how Celsius Data solves your data pains: no more missed deadlines due to complex decentralized datasets. With Celsius Data Cloud, inconsistent, inaccurate and duplicate data is a thing of the past.
Data drives Marketing success with CelsiusCloud

Data drives Marketing success with CelsiusCloud

In Marketing, insights are important but operations are critical. With the help of CelsiusCloud, one of the leading Telecom equipment manufacturers was about increase Marketing RoI by improving its master database.
How Data can help you identify your Marketing Sweet Spots

How Data can help you identify your Marketing Sweet Spots

A US manufacturer of complex components for industrial processes came to us for a lead generation project in Europe. What was not clear to them was who the best targets would be … Enhancing and profiling customer data tells you a great deal about where to put the marketing $.

The Best Marketing begins with The Best Data in Celsius Cloud

Quality

Ongoing removal of duplicates and wrong data, fixing problems at the source.

Governance

Monitor the health of your database and identify improvement opportunities.

Improve

Enhanve your data with missing attributes such as vertical, size, organisation type.

Predict

Our technology layer around predictive analytics can identify your missing Ideal Customer profiles (ICP).