Marketing Automation | Celsius GKK International - Part 2

Should you outsource your Marketing Automation?

One of the biggest questions in sales driven organisations is: should the marketing automation be outsourced? Simply, should you keep it all in-house, or let someone else have a go?

Now, first things first. And this is a good point for anyone wishing to build a successful sales strategy – Don’t look to your sales agency to provide you with your sales vision. Lead generation agencies are there to facilitate the process, to act as a conduit from the concept of what is being sold. They are not there to conceive the original idea, or to give life to a process that cannot be re-invigorated.

So when is it a good time to call in the agency?  Read more

Marketing Automation or Telemarketing in the race for leads?

Last week we had a meeting with a top corporation assessing the impact of marketing automation in their lead generation programs. I doubt it will surprise anyone to learn that we found that the vast majority of MRL (Marketing Ready Leads) were not good enough for their Sales to act upon. Maybe more poignant, however, is finding that the company was implementing the right operations but were just falling short in the last stages of the qualification.

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Taking Marketing Back to the Future

21 October 2015. Today is the date Marty McFly went forward to in Back to the Future Part II and it seems that many companies are still catching up with a forward-thinking vision of marketing from the 80s.

Let’s get it straight out there. The rules of the lead generation game have changed and for those that don’t wake up to this fact, life is going to get pretty tough.  Read more

Celsius Cloud: When Data fuels Marketing

Having loads of data is a good thing but unless you find some way of harnessing its power it will hinder your best marketing efforts. Celsius Cloud platform solves your data pains: no more missed deadlines due to complex decentralized datasets. With Celsius Data Cloud, inconsistent, inaccurate and duplicate data is a thing of the past. Read more

Why Marketing Automation as a Service ( MAaS) Is Vital

The key challenge for any marketing organisation should be insight, not operations. Marketing Automation Technology is freely available, but it is most definitely not ‘plug and exploit fully’. With Celsius’ Marketing Automation as a Service (MAaS), companies can focus on the strategy rather than complex operational work. Read more

So Go On, Guess – How Many Businesses Use Marketing Automation?

This figure is going to shock you. In fact, it shocked us. We like to think that businesses are pretty clued up these days when it comes to marketing automation. Yet, this is not the case.

Now, the actual percentage of businesses that use marketing automation is just 22%. Yes, not even a quarter. But why? We asked ourselves this question and when you think about it, the answer is pretty straightforward.

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Celsius helps implement Lenovo’s marketing strategy shift

With a new briefing to Celsius, Lenovo was about to make a major shift with its marketing strategy to focus on content to generate sales opportunities.

Lenovo, the world’s largest manufacturer of PCs, laptops and tablets and now a major force in servers and storage, approached Celsius, their long-standing B2B lead generation agency, with a new briefing in 2014. It was about to make a major shift with its marketing strategy to focus on the use of content to generate sales opportunities in B2B.

When Content and Marketing Automation work:

Customer base

Celsius had for some years run a successful B2B lead generation program for Lenovo. The program generated the majority of its sales leads by performing outbound calls on segmented qualified data through Celsius’ Team Celsius network of nationally based call centres..

Existing customers

Then Lenovo implemented a content driven strategy with its ThinkProgress.com site.

Prospects

Fortunately, years of outbound calling had developed a highly qualified target database with a high number of ‘opted-in’ e-mail addresses. To leverage this available data, the chosen solution was a marketing automation platform which had to not only provide a high level of automation of responses to prospect activity, but also provide an efficient method of prioritizing and selecting prospects for follow-up by sales.

Contact Celsius for more details

Unicorns: technologies that will change your demand generation

Businessman in ready position to race on the track

Over the last years a significant number of marketing technology companies have occupied the “Martech” space. The popular name for the rising stars in the group are “unicorns” (a company created less than 25 years ago and with a valuation of more than $1 billion). There are currently 29 “unicorns” and the number keeps growing. That’s really amazing when you think about it. Read more

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