One of the biggest questions in sales driven organisations is: should the marketing automation be outsourced? Simply, should you keep it all in-house, or let someone else have a go?
Now, first things first. And this is a good point for anyone wishing to build a successful sales strategy – Don’t look to your sales agency to provide you with your sales vision. Lead generation agencies are there to facilitate the process, to act as a conduit from the concept of what is being sold. They are not there to conceive the original idea, or to give life to a process that cannot be re-invigorated.