Marketing automation, fueled by a combination of content and inbound marketing, is one of the dominating marketing strategies today. However, with up to 97% of anonymous web visitors, the benefits to reap from IP Based technologies are huge.
One of the main questions we get asked by our clients here at Celsius, is should we focus on lead generation or Account Based Marketing? And our answer is simple. It’s not necessarily one way, or the other.
Many marketers treat lead generation strategies like an old pair of slippers. They are comfortable, you are used to them and although they sometimes look a bit jaded and threadbare, they basically do the job.
Here’s a simple truth when it comes to most marketers: we have more data than we can cope with. Fighter pilots call it ‘helmet noise’: being faced with so much information from so many angles that decision making goes out the window.
Consider how Account Based Marketing (AMB) can help you. According to ITSMA’s Marketing Insights, it “delivers the highest Return on Investment of any B2B marketing strategy”. If your company is in IT, Services or Consulting or with long and complex sales cycles with a potentially large customer base, ABM is the answer.
The global economy is recovering and meaningful growth now looks likely, but how many companies are prepared to risk the time, money and staff resources needed to fully exploit the opportunities out there? Indeed, for some companies, the fear of committing too much too early will hold them back from making the most of an approaching new business age.
There are good reasons NOT to give all your raw digital inbound leads to your Sales teams or Channel Partners.
Okay, so you’ve spent your marketing budget in digital demand generation and every time you identify someone who’s shown interest in your company products, you pass it quickly onto the sales team and tell them to get to it.
Right? No, absolutely wrong. In fact, large percentages of marketing budgets are burned by not closely examining inbound leads. With this approach you will be wasting time, effort and also failing to fully exploit all the opportunities to make profitable sales.
So, what’s the answer, what’s the way you can ensure that every lead is properly recognised for its value and potential to the company? It’s simple, make use of to fully qualify these leads and consider the following:
A few years ago the then World’s nbr. 1 company by Market Capitalisation approached Celsius International with a simple brief: tell them who their top 1000 Named Accounts in each European country should be. This video explains the work we had to accomplish in these early days
The Celsius Enterprise Database helps you understand your market better and deploy your sales force in the most effective, revenue-yielding way.
Blue chip companies are a breed apart. Whether they are Fortune 500, FT-SE100, or CAC40 companies, these are the grown-ups of the business world and if you want to play in their league, you have to know the rules of the game.So, here’s the two things you have to know and observe every time you intend to approach a Large Account.
Deliver qualified leads to Sales on an EMEA basis. Celsius Telemarketing is the solution that allows multiple local call centers to run your multi-country Telemarketing in the cloud.
Pushing Telemarketing results directly to your Salesforce/CRM, to your Marketing Automation platforms and turning marketing-ready Leads into Sales has never been easier.
Our new call centre partner based in Chișinău, Moldova, specialising in low cost B2B calling into Russia joins Team Celsius Call Centre network in EMEA.
Via this new partner, Celsius is now able to provide a very low cost solution for the Russian speaking market.
In Moldova, Russian has the status of a “language of interethnic communication”, and is widely used on many levels of society and state. Russian-Rumanian bilingualism is characteristic in Moldova.
If you are running multi-country, multi-lingual lead generation programs, then Team Celsius is a perfect fit:
- We only use skilled agents are selected for their calling and lead generation abilities and not just because they speak right language.
- The hourly rates are substantially lower than those provided by centralised centres.
- All call centres are managed by Celsius for the customer using the Celsius Cloud calling system.
- Results and monitoring are accessible 24/7 in near real time.