Having loads of data is a good thing but unless you find some way of harnessing its power it will hinder your best marketing efforts. Celsius Cloud platform solves your data pains: no more missed deadlines due to complex decentralized datasets. With Celsius Data Cloud, inconsistent, inaccurate and duplicate data is a thing of the past.
Ever encountered a Data Integration issue? Watch the two-minutes video on how the Celsius Data Cloud platform solves your data pains: no more missed deadlines due to complex decentralized datasets. With Celsius Data Cloud, inconsistent, inaccurate and duplicate data is a thing of the past.
Marketing as we all know is an evolutionary process. It never stops but evolves from one strategy to another, constantly refining and bettering itself. Or at least that’s the theory. The problem for many companies is that they discover an approach which works and then take their foot of the accelerator, hoping they can exploit their success for years. But, this rarely a recipe for long term success.
Good marketing executives know that it is the constant re-invention and refinement that really brings success. And this is none more evident as we switch the emphasis from multi-channel to omnichannel marketing.
Putting together a successful omni-channel campaign is the high point for many of us, but what is the main technique you can employ to fully maximize the potential of this key discipline? Here at Celsius we know what needs to be done and we have the solution that integrates the touchpoints from digital and non-digital to create a fully multichannel view of the marketing journey.
You know that Data is changing the shape of Marketing and, under the new paradigm, overlooking for data quality is simply not an option. The Definitive Guide to Data-Driven marketing is your essential kit to successfully unleash the true power of data and communication platforms. Download your free copy.
Let’s start with this simple statement for all Marketing and Sales teams. Whatever role you might want to fulfil, whatever resource you need to get the job done within the area of database management, Celsius Cloud has the answer. At Celsius, we’re pretty confident that we have the answers. All you need to do is place your trust in us. And here’s why.
Business data has to be friendly. Data has to be put to work and it has to be effective, otherwise it’s a totally wasted and very expensive resource. But, we know that’s easier said than done. The best solution is to choose a partner who can offer a one-stop solution, and let them fully leverage your own data.
Even though B2B companies realize the importance of good data management in driving success, the majority still do not prioritize addressing the data skill gaps in their marketing departments.
“Without good data, all demand generation strategy is a house of cards,” said Fleur Labedan, Client Services Director at Celsius International. “At a high level, a 3% data decay per quarter does not look bad but it hurts your business as a whole and renders good decisions nearly impossible.”
For any B2B company with a large customer base, a key variable is the rate of Retention customers: How many customers buy upgrades or new releases and the end of the lifecycle. Companies with high churn typically spend vast sums on marketing to try to replace all those defectors. New research shows that they might be better served by smart strategies aimed at getting lost customers to come back to the fold.* These studies look at “win back” strategies. We at Celsius believe that ‘lapse prevention’ strategies are even better !
One thing has become undeniably clear: we can not improve what we can not measure and we can only do so if we have the right data points. Visibility on marketing performance is an absolute must-have.