Case in point: B2B Sales and Marketing teams sell to companies. At Celsius International we have created an industry first: a marketing database purpose-built ONLY for marketers selling to Large Accounts. When we talk Account Based marketing and the Enterprise segment, making sure you have it sized correctly becomes critical. The purchasing power you may be missing is huge. Read more
Statistical Market Modelling Service: Tableau Version Released
Sooner or later in the world of business, the marketing department needs to provide estimates about market size. The starting point most time will be market size statistics, but if you have ever tried coming out with these figures from the National Statistical Offices, you know that the task is far from being easy. We now have the ideal solution to solve this problem.
For over 15 years, Celsius has worked with National Statistical Offices and National Data Vendors from all over the world to put together a single view of the world’s market size. The new release of the Statistical Market Model is provided via Tableau, market leader on interactive data visualization products focused on business intelligence.
There are many things within the marketing automation strategy that you need to ensure are correctly established and a connection with your CRM is right up there at the top of the agenda. In fact, it’s so important, that if you fail to connect the two, then you risk ruining your campaigns. It’s that critical and you ignore this at your peril. As we know what it takes to bring data from multiple sources under one roof, we at Celsius have built the Celsius Cloud solution. It delivers a consolidated view of all data from your multiple systems as a single Marketing Database.
What is on the horizon for data-driven marketing? Very soon customer interaction will occur in a seamless whole. And the data will be the enabler of that Relationship. Here are some clues.
Here’s a simple bit of advice when it comes to data: embrace it, don’t fight it. With 91% of marketers seeing positive ROI from their Data Management Platforms, understanding how to get the most out of your data is a critical mission for any Marketinng and Sales team. Read more
It’s ironic that at many companies the marketing database is one of the most under exploited tools. Indeed, it’s as though the words Customer Relationship Management or Customer Journey never existed. But, once you realise the value of your database and how it can work on your behalf, mining prospects, developing potential clients and securing sales, the next step you need to realise is that the database is not a finished entity. In fact, a good database is never finished; it may be built initially, but it continually evolves – it is one project that should never be finished. A database lives – it’s that simple.
See a couple of examples where Celsius helped dramatically improve our customers’ Marketing Database