Crm | Celsius GKK International

How to maximise Marketing ROI, whilst keeping risk low

The global economy is recovering and meaningful growth now looks likely, but how many companies are prepared to risk the time, money and staff resources needed to fully exploit the opportunities out there? Indeed, for some companies, the fear of committing too much too early will hold them back from making the most of an approaching new business age.
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Why You Need A Customer Engagement Data Partner

Data Quality Celsius Cloud

If you’re asking yourself, why do I need a customer engagement data partner, then perhaps you haven’t quite thought through what such a relationship can offer you. An external data partner should be the perfect coupling, one that will help you through the whole customer engagement process. This is what we achieve for our customers, but read on, and see how we approach this relationship.

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CRM Marketing: Five Key Metrics to Measure Data Quality

Database Quality

B2B marketing databases are, by their very nature, complex. You can try to measure everything, but you’re probably doomed to failure if you do. At Celsius, we suggest that five key metrics will give you a pretty good view on how ready your database is for effective marketing. And if you run these processes on top of a real time dashboard you can track whether your database is improving or deteriorating over time. Here they are: Read more

4 Customer Retention Strategies To Supercharge Your Marketing

Many demand generation programs have the same end goal: new customer acquisition. Whereas there is nothing wrong with gaining new customers, far from it, this should not deviate the attention from a far more crucial endeavour: keeping customers happy.

According to recent research, numbers show that it costs seven times more to attract new customers than it does to keep them. Ask anyone in Sales and they’ll tell you all about it.

The formula for successful business is to have a smart retention strategy to turn new customers into long-term customers. To shift the focus from acquisition to retention, consider: Read more

How to build a great Marketing Database

Marketing Database

It’s ironic that at many companies the marketing database is one of the most under exploited tools. Indeed, it’s as though the words Customer Relationship Management or Customer Journey never existed. But, once you realise the value of your database and how it can work on your behalf, mining prospects, developing potential clients and securing sales, the next step you need to realise is that the database is not a finished entity. In fact, a good database is never finished; it may be built initially, but it continually evolves – it is one project that should never be finished. A database lives – it’s that simple.

See a couple of examples where Celsius helped dramatically improve our customers’ Marketing Database

Whitepaper Data Integration (free download)

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Whitepaper Data Cleansing (free download)

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Celsius Cloud: When Data fuels Marketing

Having loads of data is a good thing but unless you find some way of harnessing its power it will hinder your best marketing efforts. Celsius Cloud platform solves your data pains: no more missed deadlines due to complex decentralized datasets. With Celsius Data Cloud, inconsistent, inaccurate and duplicate data is a thing of the past. Read more

Data Integration with Celsius Cloud

Ever encountered a Data Integration issue? Watch the two-minutes video on how the Celsius Data Cloud platform solves your data pains: no more missed deadlines due to complex decentralized datasets. With Celsius Data Cloud, inconsistent, inaccurate and duplicate data is a thing of the past.

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