Content strategy will not work if you cut corners. Here are some of the most frequent asks for shortcuts and why they often aren’t shortcuts at all.
The question as to whether content is different from copy is not the esoteric challenge you might think. Many people operating in the digital sectors struggle with categorizing this essential element of the mix.
This figure is going to shock you. In fact, it shocked us. We like to think that businesses are pretty clued up these days when it comes to marketing automation. Yet, this is not the case.
Now, the actual percentage of businesses that use marketing automation is just 22%. Yes, not even a quarter. But why? We asked ourselves this question and when you think about it, the answer is pretty straightforward.
We all know that summer is the period when seemingly everyone is on holiday but, just because your potential customers are away, it doesn’t mean they have gone incommunicado.
Email traffic within the business sphere may lessen during summer but latest research shows that 90% of executives will keep on using their social media channels whilst on holiday. It’s as though such channels are considered acceptable during the holiday period, whereas replying to emails is considered by family members as ‘working.’
Okay, it’s that time of year when we need to think about what’s going to be big in 2016. And we can answer that straightaway with two simple techniques: marketing automation and content marketing. Get these two right and you’ll be set for a very profitable year indeed. But, each strategy requires some care and attention, if you are to exploit their maximum potential.