To find out more about the difference between agile marketing and traditional marketing, check out the infographic. Read more
How can you sell to Large Companies?
In companies with 1.000+ employees the buying center on average consist of 34 employees in contrast with B2C where the customers are the people who purchase. Read more
Is Account Based Marketing the next sales booster?
Here’s a simple truth when it comes to most marketers: we have more data than we can cope with. Fighter pilots call it ‘helmet noise’: being faced with so much information from so many angles that decision making goes out the window.
Consider how Account Based Marketing (AMB) can help you. According to ITSMA’s Marketing Insights, it “delivers the highest Return on Investment of any B2B marketing strategy”. If your company is in IT, Services or Consulting or with long and complex sales cycles with a potentially large customer base, ABM is the answer. Read more
ABM as a Managed Service?
We have always thought that Marketing should focus on Insights instead of Operations. This is the reason why we believe that Account Based Marketing as a Managed Service is a better value delivery model: we focus on Outcomes instead of Outputs. And the difference is not just semantics
Top Account-Based Marketing Stats to Persuade the Sceptics
We have all seen a great deal of activity in this area during 2017. However, the journey is far from over! If you are still considering the key drivers behind ABM, here the top stats to convince you:
Data can change the way you think about ABM
Once in a while something comes along that changes the way we do things. This happened to me a few years ago when the then World’s nbr. 1 company by Market Capitalization approached Celsius International with a simple brief: tell them who their top 1000 Named Accounts in each European country should be.
The requirement was so straight forward that it nearly felt familiar… just that there was no such database in the market.
Need to improve EMEA Enterprise Sales?
How can we correctly identify the Enterprise segment?
Case in point: B2B Sales and Marketing teams sell to companies. At Celsius International we have created an industry first: a marketing database purpose-built ONLY for marketers selling to Large Accounts. When we talk Account Based marketing and the Enterprise segment, making sure you have it sized correctly becomes critical. The purchasing power you may be missing is huge. Read more
Account Based Marketing Success By Design: It’s All In The Outcomes, not the Outputs
Establishing whether a campaign has been successful, or not, is one of the main priorities for marketing teams, but it’s amazing how many companies struggle with this basic requirement. There are seemingly so many factors and criteria when it comes to judging the merits of individual campaigns, that making important assessments, on which future campaigns and budgets should be based, is increasingly difficult. However, there is one over-riding marker which every marketing and sales department should use to evaluate the effectiveness of their campaigns.
Account Based Marketing. Why now?
Here’s a simple truth when it comes to most marketers: we have more data than we can cope with. Fighter pilots call it ‘helmet noise’: being faced with so much information from so many angles that decision making goes out the window.
Why is critical to implement now ABM? Read more
Social Account Based Marketing will help you in the customer acquisition and retention journey
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