Want to accurately pinpoint and deliver highly targeted advertising messages to your chosen members of an account?
Want to use the smartest way to engage a socially connected world?
Then you must try Account Based Social Advertising from Celsius. We can:
B2B sales will almost always come down to the relationship, and no relationship is worth its weight without getting personal. You need to know what’s important to each client, so you can give that client what’s needed at the best time — that’s providing real value.. Read the article here =>
posted by Judi Hand on July 5th 2017 @ http://multichannelmerchant.com
Since the early days of Marketing Automation, one of the main objectives in all Marketing teams has been to build and maintain a comprehensive email database. So, why would the UK pub chain JD Wetherspoon deliberately delete its email list of over 750,000 names? Not only this, their last email said (spoiler, many would have enjoyed sending the same, keep in file for future use): “we won’t be emailing you anymore and we have deleted your details” ( …) “from now on you can contact us and find out about events and news here”. It pointed at Wetherspoon’s Social Media sites. Why is this relevant to all marketers?
Our customer, leader in many IT segments and with long history of successfully selling to end-users in the B2C marketplace, approached Celsius with a new challenge. It was about to make a major shift with its strategy to enter the B2B market with a set of solutions aimed at increasing efficiencies in one of the most competitive industries in the world.
Every time we onboard a new project we are asked to have the answer to one question: How soon can we expect to see results? As ABM strategy works best at accounts with long and complex sales cycles, soon can sometimes not be quick enough . However, you need to know how soon it will pay off for you and how quickly you can prove uplift. If you are uncertain about ABM and what it can do for you, have a quick look at your existing customers for a start.
Account-based marketing raises the stakes by targeting one company (or one account) and further targets the decision-makers within this account with coordinated and high-touch sales and marketing tactics. Here are five reasons to start implementing ABM. Read the article here =>
posted by Elyse Flynn Meyer on July 21st 2017 @ https://www.forbes.com
When it comes to complex B2B companies, 20% of the customer base represents 80% of the revenue. Yet traditonal marketing spend is evenly spread over the whole customer base. So what’s the solution? If your company is in IT, Services or Consulting or with long and complex sales cycles with a potentially large customer base, ABM is the answer.