You could make enough confetti for a summer of weddings with all the papers that show how much B2B companies gain from implementing Account Based Marketing strategies. However, the different digital technologies that make it possible are the unsong hero of this revolution. If you are ready to move from the WHY to the HOW, the Definitive Guide to Account Based Advertising could well be the most important guide you’ll read. It’s never been a better time to start researching how the different digital channels work (or how to improve to lift performance expectations).Free download – click here to register
There is no doubt that Programmatic ABM Display Advertising holds the key for hyper-targeted digital demand generation. However you should be aware that a full programmatic ecosystem is not free of risks as if not handled correctly your impressions could go the wrong place or even be charged for machine traffic ( not human ) . Cheaply designed B2B display solutions can at the end cause more harm than good to your brand and your budget!
What will be the HOT Marketing topic of 2018? We will remember 2017 as the year of ABM, 2016 of Predictive, 2015 of Inbound, 2014 of Marketing Automation. As 2017 draws to a close, we have curated a list with the best articles to understand the year we are leaving behind. What’s 2018 going to shape up to be all about? Will personal data privacy and GDPR reshuffle the cards of demand generation for good and give way to different communication channels?
#1 traditional challenge for B2B was ( is ) generating high quality leads. However, 60%-80% of the buying journey is digital and most decision makers are untouched by Marketing and Sales. What if you could proactively reach out to them with hightly targeted display advertising when they navigate in their favourite media sites? Reach out to us and learn how 23 main categories into aprx. 300 sub-categories and 50 technical categories can change the way you look upon ABM. Whereas most mar tech vendors will talk to you about their platforms, we only care about the best way to reach out to your key decision makers via digital channels. It is all about engaging during the 60%-80% of the buying journey that traditional tools can not influence.Learn more
There’s no need to panic! Yes, the GDPR is fast approaching, taking effect May 2018, and it’ll definitely affect how marketers email prospects and customers in Europe, but while there’s no reason to panic, you’ll definitely want to prepare. Join us, together with Act-On’s David Fowler, Head of Privacy, Compliance, Deliverability on December 5th at 3:00 p.m. GMT / 4:00 p.m. CET for this informative webinar.