Why Account-Based Marketing Is Essential for B2B Sales
B2B sales will almost always come down to the relationship, and no relationship is worth its weight without getting personal. You need to know what’s important to each client, so you can give that client what’s needed at the best time — that’s providing real value.. Read the article here =>
posted by Judi Hand on July 5th 2017 @ http://multichannelmerchant.com
Five Ways To Achieve Account Based Marketing Success
If you want to bring some success to your Account Based Marketing (ABM) campaigns, then check-out these five key areas in which you need to excel.
Five Reasons To Implement Account-Based Marketing Into Your B2B Marketing Strategy
Account-based marketing raises the stakes by targeting one company (or one account) and further targets the decision-makers within this account with coordinated and high-touch sales and marketing tactics. Here are five reasons to start implementing ABM. Read the article here =>
posted by Elyse Flynn Meyer on July 21st 2017 @ https://www.forbes.com
Data can change the way you think about ABM
Once in a while something comes along that changes the way we do things. This happened to me a few years ago when the then World’s nbr. 1 company by Market Capitalization approached Celsius International with a simple brief: tell them who their top 1000 Named Accounts in each European country should be.
The requirement was so straight forward that it nearly felt familiar… just that there was no such database in the market.
How can you sell to Large Companies?
In companies with 1.000+ employees the buying center on average consist of 34 employees in contrast with B2C where the customers are the people who purchase. Read more
IP Based solutions that take B2B Marketing to the next level
Marketing automation, fueled by a combination of content and inbound marketing, is one of the dominating marketing strategies today. However, with up to 97% of anonymous web visitors, the benefits to reap from IP Based technologies are huge.
Case Study: how a major IT corporation uses programmatic ABM to break into new industry segments
Our customer, leader in many IT segments and with long history of successfully selling to end-users in the B2C marketplace, approached Celsius with a new challenge. It was about to make a major shift with its strategy to enter the B2B market with a set of solutions aimed at increasing efficiencies in one of the most competitive industries in the world. Read more
So, Is It Lead Generation or ABM?
One of the main questions we get asked by our clients here at Celsius, is should we focus on lead generation or Account Based Marketing? And our answer is simple. It’s not necessarily one way, or the other.
Many marketers treat lead generation strategies like an old pair of slippers. They are comfortable, you are used to them and although they sometimes look a bit jaded and threadbare, they basically do the job.
You get enough leads to be respectable and, at the end of the day, why rock the boat? ABM might be one of the newer kids on the block, but is it proven enough to make a switch. Read more
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