Once in a while something comes along that changes the way we do things. This happened to me a few years ago when the then World’s nbr. 1 company by Market Capitalization approached Celsius International with a simple brief: tell them who their top 1000 Named Accounts in each European country should be.
The requirement was so straight forward that it nearly felt familiar… just that there was no such database in the market.
In companies with 1.000+ employees the buying center on average consist of 34 employees in contrast with B2C where the customers are the people who purchase. Read more
Marketing automation, fueled by a combination of content and inbound marketing, is one of the dominating marketing strategies today. However, with up to 97% of anonymous web visitors, the benefits to reap from IP Based technologies are huge.
One of the main questions we get asked by our clients here at Celsius, is should we focus on lead generation or Account Based Marketing? And our answer is simple. It’s not necessarily one way, or the other.
Many marketers treat lead generation strategies like an old pair of slippers. They are comfortable, you are used to them and although they sometimes look a bit jaded and threadbare, they basically do the job.
You get enough leads to be respectable and, at the end of the day, why rock the boat? ABM might be one of the newer kids on the block, but is it proven enough to make a switch. Read more
Account Based Marketing Infographic
The Programmatic ABM age is here and with it, 3 main technology enablers:
a) Real time data
b) Learning algorithms to optimize at contact level
c) A fully programmatic partner ecosystem Read more
2018 seems a breakout year for Account-Based Marketing: IP Targeting, GeoFencing, coockie based Targeting, DMP based audiences… which is best way to reach your B2B audiences? Read more
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