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Why should the B2B Marketing Manager be interested in ‘Big Data’?

What is Big Data ?

We’ve all heard the statistic. Something like ‘every two days now we create as much information as we did from the dawn of civilization up until 2003’ in Google Chairman Eric Schmidt’s version of it.

Now where does all of this data come from and why do we need it?

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So Go On, Guess – How Many Businesses Use Marketing Automation?

This figure is going to shock you. In fact, it shocked us. We like to think that businesses are pretty clued up these days when it comes to marketing automation. Yet, this is not the case.

Now, the actual percentage of businesses that use marketing automation is just 22%. Yes, not even a quarter. But why? We asked ourselves this question and when you think about it, the answer is pretty straightforward.

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The B2B Email Marketing Best Practice Guide

Email marketing has become more complicated as respondents’ inboxes overflow and corporate spam filters become more and more stringent. Our summary below describes how to increase the odds of your emails getting both delivered and read.

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