All posts by Antoni Chumillas
Infographic – How to implement Account Based Marketing
Account Based Marketing Infographic
Programmatic Account Based Marketing: the next revolution is here
The Programmatic ABM age is here and with it, 3 main technology enablers:
a) Real time data
b) Learning algorithms to optimize at contact level
c) A fully programmatic partner ecosystem Read more
How does Account Based Advertising work?
2018 seems a breakout year for Account-Based Marketing: IP Targeting, GeoFencing, coockie based Targeting, DMP based audiences… which is best way to reach your B2B audiences? Read more
Account Based Marketing for Tier 2 Accounts
Here’s a sobering thought. When it comes to complex B2B companies, 20% of the customer base represents 80% of the revenue. Yet traditonal marketing spend is evenly spread over the whole customer base. So what’s the solution?
We believe that making use ABM technologies offers a unique solution for marketeers keen to boost sales. Read more
Why should CMOs care about agile Marketing (infographic)?
To find out more about the difference between agile marketing and traditional marketing, check out the infographic. Read more
Is Account Based Marketing the next sales booster?
Here’s a simple truth when it comes to most marketers: we have more data than we can cope with. Fighter pilots call it ‘helmet noise’: being faced with so much information from so many angles that decision making goes out the window.
Consider how Account Based Marketing (AMB) can help you. According to ITSMA’s Marketing Insights, it “delivers the highest Return on Investment of any B2B marketing strategy”. If your company is in IT, Services or Consulting or with long and complex sales cycles with a potentially large customer base, ABM is the answer. Read more
ABM as a Managed Service?
We have always thought that Marketing should focus on Insights instead of Operations. This is the reason why we believe that Account Based Marketing as a Managed Service is a better value delivery model: we focus on Outcomes instead of Outputs. And the difference is not just semantics
Top Account-Based Marketing Stats to Persuade the Sceptics
We have all seen a great deal of activity in this area during 2018. However, the journey is far from over! If you are still considering the key drivers behind ABM, here the top stats to convince you:
Need to improve EMEA Enterprise Sales?
How can we correctly identify the Enterprise segment?
Case in point: B2B Sales and Marketing teams sell to companies. At Celsius International we have created an industry first: a marketing database purpose-built ONLY for marketers selling to Large Accounts. When we talk Account Based marketing and the Enterprise segment, making sure you have it sized correctly becomes critical. The purchasing power you may be missing is huge. Read more