All posts by Antoni Chumillas
Case Study: how a major IT corporation uses programmatic ABM to break into new industry segments
Our customer, leader in many IT segments and with long history of successfully selling to end-users in the B2C marketplace, approached Celsius with a new challenge. It was about to make a major shift with its strategy to enter the B2B market with a set of solutions aimed at increasing efficiencies in one of the most competitive industries in the world. Read more
So, Is It Lead Generation or ABM?
One of the main questions we get asked by our clients here at Celsius, is should we focus on lead generation or Account Based Marketing? And our answer is simple. It’s not necessarily one way, or the other.
Many marketers treat lead generation strategies like an old pair of slippers. They are comfortable, you are used to them and although they sometimes look a bit jaded and threadbare, they basically do the job.
You get enough leads to be respectable and, at the end of the day, why rock the boat? ABM might be one of the newer kids on the block, but is it proven enough to make a switch. Read more
Infographic – How to implement Account Based Marketing
Account Based Marketing Infographic
Programmatic Account Based Marketing: the next revolution is here
The Programmatic ABM age is here and with it, 3 main technology enablers:
a) Real time data
b) Learning algorithms to optimize at contact level
c) A fully programmatic partner ecosystem Read more
How does Account Based Advertising work?
2018 seems a breakout year for Account-Based Marketing: IP Targeting, GeoFencing, coockie based Targeting, DMP based audiences… which is best way to reach your B2B audiences? Read more
Account Based Marketing for Tier 2 Accounts
Here’s a sobering thought. When it comes to complex B2B companies, 20% of the customer base represents 80% of the revenue. Yet traditonal marketing spend is evenly spread over the whole customer base. So what’s the solution?
We believe that making use ABM technologies offers a unique solution for marketeers keen to boost sales. Read more
Why should CMOs care about agile Marketing (infographic)?
To find out more about the difference between agile marketing and traditional marketing, check out the infographic. Read more
Is Account Based Marketing the next sales booster?
Here’s a simple truth when it comes to most marketers: we have more data than we can cope with. Fighter pilots call it ‘helmet noise’: being faced with so much information from so many angles that decision making goes out the window.
Consider how Account Based Marketing (AMB) can help you. According to ITSMA’s Marketing Insights, it “delivers the highest Return on Investment of any B2B marketing strategy”. If your company is in IT, Services or Consulting or with long and complex sales cycles with a potentially large customer base, ABM is the answer. Read more