ONBOARD SOCIAL INTO YOUR ABM

Social ABM is another way to think about social media and a better way to think about Account Based Marketing: a more effective approach as direct marketing channel, a one-to-one channel to key decision makers, C level contacts and influencers in Key Accounts. You can engage and convert more prospects from your key accounts while they are actively in Social Media Ad. Networks – which includes not only Facebook but over 4 million different media sites and apps. Facebook users say. “Show me something awesome!”. If that something you show them happens to help with their work, they will click on it. That’s what data tells us about B2B advertising.

 Social ABM pushes beyond the constraints of IP Address and Geographic Targeting into the realm of person-based targeting. Now your messaging can reach your target market outside of their office walls, on their mobile device at any time of day and in any situation. Using your defined Accounts list and researched knowledge of the likely decision makers within these companies, we construct precision targeted Social Media audiences for use in Social Media Advertising campaigns across various mainstream Social Media platforms such as Facebook, Twitter, Instagram and LinkedIn.

Social Based Solutions that help you in the customer acquisition and retention journey

Social Account Based Marketing utilizes the unparalleled strength of LinkedIn’s professional database. From start to finish, our focus is on reaching out to the right people in a meaningful way, leveraging the capabilities of social channels to build HtoH ( human-to-human) connections.  We are able to automate, escale and report the interactions so you focus on Social Selling to contacts we already create engagement for.

Position your KAM or BDR as LinkedIn Social influencer by boosting profile presence, reach and traction

MORE OPPORTUNITIES TO REACH YOU AUDIENCE

Social ABM around one of the biggest hurdles of other Account Based Marketing approaches such as IP Address targeting – it reaches prospects far beyond their place of work, on the beach, at home and in the queue at their local supermarket. Extending the reach of your message to Social Media and mobile apps (through the Facebook Audience Network), allows you to reach your audience in unexpected times and places.

It is the use of Social Media Advertising to pinpoint and deliver targeted advertising messages to members of a target account.

Social ABM complements existing Account Based Advertising campaigns, providing the next step towards building a real world relationship with target prospects. Its messaging focuses on the functional benefit of the client accounts services and products in relation to the target account prospects. It is a unique Account Based Marketing approach that leverages publicly available social media data to create custom audiences of prospects for social advertising campaigns. When best practices are not adopted, the success of social media is left to chance. This is a mistake and the reason we offer ABSA as a Managed Service.

HIGHER CLICK_THOUGH RATES and SOCIAL AMPLIFICATION

Display Advertising is well known for poor Click Through Rates and can’t offer the social amplification opportunities inherent in Social Media Advertising through the ability to Like, Comment and – most importantly – share the content with others.

Below we have the results from a recent B2B Software campaign. Facebook Advertising outperformed GDN and LinkedIn Banners, proving it as a far more engaged platform for B2B messaging than it is often credited for.

We can leverage your first party data, all of your offline CRM, sales, email, and third-party customer data silos, leverage the power of LinkedIn to help you create more targeted and complement with ABSA Campaign Landing Pages with Facebook Pixels, Twitter website tags, and LinkedIn remarketing codes in order to build up Custom Audiences for the use in Social Advertising.

Social ABM utilizes the unparalleled strength of LinkedIn’s professional database and marries it with Facebook’s Ad. Network. This targeted approach has unique features in its design and implementation that stretch beyond these 2 platforms.

SOCIAL MEDIA IDENTITY WITH A RICH STORY-TELLING

The ability to identify the right accounts and the social identity of our target audience is at the foundation of successful Social ABM. The custom audiences collected during the Discovery and Landing Page phases of the ABSA campaign are used as the starting point for Social Advertising campaigns with messages geared to appeal to the decision makers within the prospect account cluster.
Social ABM gives us the ability to take advantage of the high level of engagement on these social platforms, lower cost and wider range of ad formats.

Celsius International – Every Enterprise B2B Marketer Needs To Check Them Out

by Mark Ogne, head of Account Based Marketing Consortium

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Celsius partners with Engagio to accelerate ABM adoption in EMEA

Celsius has partnered with Engagio , the leading account based outbound marketing platform for B2B companies with complex, enterprise sales. The relation represents a further step of an ongoing program to develop and consolidate the adoption of Account Based Marketing practices in EMEA.

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(FREE EBOOK) The Clear & Complete Guide to Account Based Marketing

Now it’s time to move beyond the hype. See why AMB is critial and how Celsius International is featured as a key player. Treat yourself to a gift that will keep on giving: “The Clear & Complete Guide to Account Based Marketing” published by Jon Miller and the Engagio team. It is 124 pages full of insights.

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