The best way to engage your audiences in a complex digital world
It is a fact: increasing risk aversion, compliance concerns ( email and opt-in legislation ) and technology complexity, has resulted in a high increase in the number of people involved in the purchasing process.As every sales professional knows, the bigger the team, the less likely they are to end up buying. In this context, winning big deals today means working the entire account.
In this context, B2B organisations face 3 real challenges:
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How do you reach all the people that make or influence the decision?
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How to optimize engagement with a non-linear sales funnel?
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How to align Marketing and Sales to pursue revenue?
The Celsius ABM Platform
With a data-driven, programmatic approach, it’s possible to layer our digital campaigns to target specific individuals within a larger, geo-targeted collective base of potential decisionmakers’, moving into a truly personalized marketing strategy with zero spill-over into non-essential connections
Using our technology to optimize on-going campaigns against certain success criterion (conversions, awareness…), we divide our tool focus into three areas:
IP Address (base) – Ensuring our targeting is specific only to a set group of IP addresses
Geo-Targeting (second layer) – Literally, a fenced-in approach where we only engage individuals within our target-group located in a certain area.
People (final layer)– Title and interest specific targeting to ensure only those decision makers will see (repetitively) our marketing messages. Management, technicians, IT, etc.
Companies implementing ABM have better alignment with sales, an increased pipeline velocity and often close bigger deals. Its adoption is accelerating across industries and changing the way companies drive revenue. When 92% of B2B companies call ABM a must, learning from the leaders in the field is fundamental. Celsius International, a WPP company, invites you to discover all you need to know to successfully run Account Based Advertising.
Account Advertising Optimization
Overlay IP, Media, Audience and Device Targeting
The Definitive guide to Account Based Advertising, is your essential kit to understand how digital channels are transforming B2B.
Data Management Platform (DMP)
The only way to effectively target your contacts in key accounts
The Programmatic DMP
4 minutes to learn all you need to know about programmatic advertising
Discovery
Getting Started
Tactical and Bid Support- 3 months
- 3 ad scenario
- Up to 5 accounts
- 200 000 impressions
Strategic
Move to the Next Layer
Bid and strategic support- 6 months
- 6 ad scenario
- Up to 10 accounts
- 1 000 000 impressions
Enterpise
Full Implementation
Account Based Marketing- From 6 months
- Account specific ad plays
- All your named accounts
- From 1 000 000 impressions