Account Based Marketing | Celsius GKK International

Do not count the companies you reach, reach the companies that count

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Do not count the companies you reach, reach the companies that count.

Why Account Based Marketing

It’s a fact: companies implementing ABM have better alignment with sales, an increased pipeline velocity and often close bigger deals. If you have long and complex sales cycles with a potentially large customer base, then ABM is the answer. See the Top Account-Based Marketing Stats to Persuade the Sceptics and discuss ABM with us now

Live Audiences

Ask yourself this: for each target account, do you have enough contact engagement. With our live audiences targeting turns large ABM into a multi-device and across platform solution. Unlock the power of Contact Advertising now

Account Based Advertising

Engage online with your key accounts by targeting with personalised messages your key decision makers. Be always on. From Pre-Targeting to pipeline Acceleration; from Bid Support to Renewal and Upsell: Account Based Advertising is the answer.

Last, but not least, the best targeting technology

We help you identify your top accounts, engage with decision makers and close faster your bigger deals with the only solution that can target both your Named Accounts AND your personas anywhere digitally.  Learn More

Celsius International – Every Enterprise B2B Marketer Needs To Check Them Out

Celsius International – Every Enterprise B2B Marketer Needs To Check Them Out

by Mark Ogne, head of Account Based Marketing Consortium
Celsius partners with Engagio to accelerate ABM adoption in EMEA

Celsius partners with Engagio to accelerate ABM adoption in EMEA

Celsius has partnered with Engagio , the leading account based outbound marketing platform for B2B companies with complex, enterprise sales. The relation represents a further step of an ongoing program to develop and consolidate the adoption of Account Based Marketing practices in EMEA.
(FREE EBOOK) The Clear & Complete Guide to Account Based Marketing

(FREE EBOOK) The Clear & Complete Guide to Account Based Marketing

Now it’s time to move beyond the hype. See why AMB is critial and how Celsius International is featured as a key player. Treat yourself to a gift that will keep on giving: “The Clear & Complete Guide to Account Based Marketing” published by Jon Miller and the Engagio team. It is 124 pages full of insights.
What truly inspire us is knowing that only informed decisions based on data and facts will truly move the World forward.

Marketers are being faced with so much information that decision making goes out the window. Fighter pilots call it ‘helmet noise’:in this context, a structured approach ABM implementation is critical.

Market Intelligence: Size and prioritize your market. Did you know that 60% of High Performing organizations rely on Predictive Analytics for their account selection?

Account Based Advertising: Combine Account (IP based and Geo-Marketing) and Contact Targeting ( DMP based) and identify the accounts that matter, the products or themes that work and the personas to engage.

Digital Audiences: A more effective approach to engaging digitally, a one-to-one channel to key decision makers, C level contacts and influencers in Key Accounts. You can  convert more prospects from your key accounts while they are actively in Social Media Ad. Networks – which includes not only Facebook but over 4 million different media sites and apps.

ABM orchestration platforms: Track key ABM metrics such as account coverage, awareness, reach and marketing/sales impact.

Find your missing Enterprise Prospects Now

Companies frequently need more coverage for their target markets as it is hard to generate engagement without it. At Celsius International we believe that marketers shuold have the best information rigth at their fingertips. Take this quick assessment to determine you exact Coverage.If you’ve lost patience trying to engage the wrong accounts, you can fix it yourself! How many Large Enterprises are missing from your database? You are 3 steps away from finding out with our free online assessment!.

 

Tools

Enterprise Database Assessment

Having stacks of data is a good thing, but unless you find some way of making it work for you, it will work against you.Talk to us to determine what to do next.

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Documentation

Celsius Enterprise Database Essentials

Once you’ve found the rigth accounts, a full Account Based Marketing approach sponsored by at least both Sales and Marketing is critical for the success of your strategy.

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The Account Based Advertising Essentials

With a data-driven, programmatic approach, it’s possible to layer our digital campaigns to target specific individuals within a larger, geo-targeted collective base of potential decisionmakers’, moving into a truly personalized marketing strategy with zero spill-over into non-essential connections

Using our technology to optimize on-going campaigns against certain success criterion (conversions, awareness…), we divide our focus into three areas:

IP Address (base) – Ensuring our targeting is specific only to a set group of IP addresses
Geo-Targeting (second layer) – Literally, a fenced-in approach where we only engage individuals within our target-group located in a certain area.
People (final layer)– Title and interest specific targeting to ensure only those decision makers will see (repetitively) our marketing messages. Management, technicians, IT, etc.

Companies implementing ABM have better alignment with sales, an increased pipeline velocity and often close bigger deals. Its adoption is accelerating across industries and changing the way companies drive revenue. When 92% of B2B companies call ABM a must, learning from the leaders in the field is fundamental.

 

Digital Audiences

Account Based Contact Advertising is another way to think about social media, a more effective approach as direct marketing channel, a one-to-one channel to key decision makers, C level contacts and influencers in Key Accounts. You can engage and convert more prospects from your key accounts while they are actively in Social Media Ad. Networks – which includes not only Facebook but over 4 million different media sites and apps. Facebook users say. “Show me something awesome!”. If that something you show them happens to help with their work, they will click on it. That’s what data tells us about B2B advertising.

ABM Advertising

ABM Advertising

Combine IP Based Advertising AND Contact Based Targeting. We have already helped many Fortune500 companies close faster bigger deals by identifying best accounts to market to, finding themes/ areas that work and discovering best personas / roles to engage.

Celsius Enterprise Database Success Story

Celsius Enterprise Database Success Story

A Global Top 5 IT company approached Celsius International as they needed the best 20K prospects for the EMEA Sales team.

Account Based Marketing. Why now?

Account Based Marketing. Why now?

Consider how Account Based Marketing (ABM) can help you. According to ITSMA’s Marketing Insights, it “delivers the highest Return on Investment of any B2B marketing strategy”. If your company is in IT, Services or Consulting or with long and complex sales cycles with a potentially large customer base, ABM is the answer.

The ABM essentials

The ABM essentials

To learn more about ABM, read the latest posts in our BLOG

(FREE EBOOK) The Clear & Complete Guide to Account Based Marketing

(FREE EBOOK) The Clear & Complete Guide to Account Based Marketing

Now it’s time to move beyond the hype. See why AMB is critial and how Celsius International is featured as a key player. Treat yourself to a gift that will keep on giving: “The Clear & Complete Guide to Account Based Marketing” published by Jon Miller and the Engagio team. It is 124 pages full of insights.

Celsius International – Every Enterprise B2B Marketer Needs To Check Them Out

Celsius International – Every Enterprise B2B Marketer Needs To Check Them Out

by Mark Ogne, head of Account Based Marketing Consortium