Account Based Marketing

Do not count the companies you reach, reach the companies that count.

Why Account Based Marketing

It’s a fact: companies implementing ABM have better alignment with sales, an increased pipeline velocity and often close bigger deals. If you have long and complex sales cycles with a potentially large customer base, then ABM is the answer. See the Top Account-Based Marketing Stats to Persuade the Sceptics and discuss ABM with us now

Live Audiences

Ask yourself this: for each target account, do you have enough contact engagement. With our live audiences targeting turns large ABM into a multi-device and across platform solution. Unlock the power of Contact Advertising now

Account Based Advertising

Engage online with your key accounts by targeting with personalised messages your key decision makers. Be always on. From Pre-Targeting to pipeline Acceleration; from Bid Support to Renewal and Upsell: Account Based Advertising is the answer.

Last, but not least, the best targeting technology

We help you identify your top accounts, engage with decision makers and close faster your bigger deals with the only solution that can target both your Named Accounts AND your personas anywhere digitally. Learn More

Celsius International – Every Enterprise B2B Marketer Needs To Check Them Out

by Mark Ogne, head of Account Based Marketing Consortium

Celsius partners with Engagio to accelerate ABM adoption in EMEA

Celsius has partnered with Engagio , the leading account based outbound marketing platform for B2B companies with complex, enterprise sales. The relation represents a further step of an ongoing program to develop and consolidate the adoption of Account Based Marketing practices in EMEA.

(FREE EBOOK) The Clear & Complete Guide to Account Based Marketing

Now it’s time to move beyond the hype. See why AMB is critial and how Celsius International is featured as a key player. Treat yourself to a gift that will keep on giving: “The Clear & Complete Guide to Account Based Marketing” published by Jon Miller and the Engagio team. It is 124 pages full of insights.

Artificial Intelligence

Learn how we leverage intent data to decipher complex in-market purchase signals to increase engagement with your brand.

Live Audiences

We connect you with your customers when they spend quality time in their favourite media sites and we take them to your site.

With a data-driven, programmatic approach, it’s possible to layer our digital campaigns to target specific individuals within a larger, geo-targeted collective base of potential decisionmakers’, moving into a truly personalized marketing strategy with zero spill-over into non-essential connections

Using our technology to optimize on-going campaigns against certain success criterion (conversions, awareness…), we divide our focus into three areas:

IP Address (base) – Ensuring our targeting is specific only to a set group of IP addresses
Geo-Targeting (second layer) – Literally, a fenced-in approach where we only engage individuals within our target-group located in a certain area.
People (final layer)– Title and interest specific targeting to ensure only those decision makers will see (repetitively) our marketing messages. Management, technicians, IT, etc.

Companies implementing ABM have better alignment with sales, an increased pipeline velocity and often close bigger deals. Its adoption is accelerating across industries and changing the way companies drive revenue. When 92% of B2B companies call ABM a must, learning from the leaders in the field is fundamental.

Digital Audiences

If 4% of the total internet audience account for more than 90% of ALL clicks … would you rely on just anyone to run your Account Based Display Advertising? Not all have the same level of audience segmentation, verification or validation, brand safety, quality of inventory, or demographic targeting.

Accountability for the veracity and performance characteristics audiences should be something that marketers need to request to get the ball rolling for such validation to become an industry standard. We are ideally placed to measure digital inventory quality and apply the brand safety tools to protect you from risks in the digital supply chain.

ABM Advertising

Combine IP Based Advertising AND Contact Based Targeting. We have already helped many Fortune500 companies close faster bigger deals by identifying best accounts to market to, finding themes/ areas that work and discovering best personas / roles to engage.

Celsius Enterprise Database Success Story

A Global Top 5 IT company approached Celsius International as they needed the best 20K prospects for the EMEA Sales team.