I recently had a meeting with a C-Level Manager in a Global IT company where we discussed about Account Based Marketing. He explained about his challenge to have a comprehensive and effective approach to dealing with Customer Engagement: “I find that Account-Based Marketing alone is not enough— The challenge in optimizing customer’s value requires orchestration across Marketing, Sales Development, Sales and Customer Success. This is why I am so keen to understand and implement an Account Based Everything culture in my company. This is my vision and my mission”.
It’s no surprise that companies are becoming more account-centric. Marketing alone is insufficient for account-based success. There’s a limit to how deeply you can connect with target accounts using only marketing channels such as ABM advertising, direct mail and nurturing. To build meaningful and lasting bonds sometimes, you need a 1:1 human connection – and that’s the realm of Sales, Sales Development and Customer Success teams.
The problem occurs when you have all these account-based disciplines happening in silos. You can’t have Marketing just decide to embrace ABM without deep alignment with Sales –
Similarly, Account Based Sales in isolation results in sales executives doing their own prospecting without any support or leverage, which is expensive and inefficient.
Account Based Everything sounds good, right? But until now, all the tools were built to support just Marketing or just Sales, making Account Based Everything a challenge.
That’s why Engagio has launched a new flagship product: Engagio PlayMaker! With PlayMaker, you can:
- Orchestrate plays across departments and channels. With PlayMaker you can orchestrate multi-step plays that span channels and departments, using tasks and approvals to make sure everyone stays coordinated and sales and marketing stay aligned.
- Embrace multi-player account-based communications. PlayMaker coordinates communications from everyone on your team to everyone at the target account. You build relationships with multiple contacts at multiple levels at a time.
- Send more human emails. With PlayMaker, each email is personalized, reviewed and sent by a human to drive meaningful connections. Don’t risk your relationship with the key people at important accounts by sending them generic, automated emails.
Want to learn more about Engagio PlayMaker? Contact us directly to schedule a personalized demo ASAP
It’s a great time to work with Celsius, Engagio’s #1 partner in Europe.
Note: Original source with more details about Account Based Everything or Engagio’s Play Maker here