We have all seen a great deal of activity in this area during 2017. However, the journey is far from over! If you are still considering the key drivers behind ABM, here the top stats to convince you:
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41% of B2B marketers worldwide plan to increase spending on ABM. (eMarketer)
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companies are 67% better at closing deals when sales and marketing teams are in sync (Marketo)
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…they also generate 208% more revenue for their marketing efforts. (MarketingProfs)
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…and B2B companies’ inability to align sales and marketing teams around the right processes and technologies has cost them upwards of 10% or more of revenue per year, or $100 million for a billion-dollar company. (IDC)
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nearly two-thirds of B2B marketers identified engaging key decision makers as their top challenge (Forrester Research), which is becoming more difficult since the average B2B decision-making group in companies over 500 employees includes at least 11 people (Gallup)
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80% say that ABM outperforms other marketing initiatives. (ITSMA)
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92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts. (SiriusDecisions)
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84% believe that ABM provides significant benefits for retaining and expanding current client relationships. (SiriusDecisions)
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20% of businesses have had an ABM strategy in place for more than one year…and they’re already seeing the value. (SiriusDecisions)
The key is to spend time and revenue on accounts that are most likely to drive revenue. AMB is critical and Celsius International is a key player. Best of all, you can download the most comprehensive ABM guide here for free.
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