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 Database services     May 21, 2013  

Database Services - Building a B2B Marketing Database

  

Celsius' database services cover all or any of the following. You are welcome to pick and choose what you need - just talk to us.

Click on any of the items below

Database building from multiple suppliers

There are so many database suppliers, which to choose? How can I be sure to get the right one(s) for the job? Where can I find e-mail providers? Am I allowed to use their data for marketing & mailing purposes?

Integrate, clean and de-duplicate your data

Cleaning and standardizing your customer or prospect data is a critical step in building a database.  Celsius is a specialist in database cleaning and database hygiene. Our services can include removing invalid values, standardizing postcodes addresses, cleaning and validating telephone numbers.  We can de-duplicate your data on business or contact level, and group duplicates and use them to build a master record that will contain the most accurate information.

Data Enhancement

When your database is clean, it's time to add structure and enrich your data. We can add in industrial classifications (business activity), type of company (public sector, non profit orginazation), company revenue or, for example, IT-spent figures. We also do not forget to use existing attributes from duplicate companies and/or contacts, such as job function, telephone number or an e-mail address, to get as much information about the company or contact as possible.

Database profiling

Now that I have my B2B marketing database it's time to start using it. We can tell you exactly how to use the data as a powerful marketing & sales tool - by identifying new potential prime targets. Get an overview of your company's market penetration by country and/or business activity - what companies are you not targeting at the moment? How can you use this for cross-sales or up-sell campaigns?

Online storage & access

Celsius offers online hosting of your data with a secure CMS-system, usually in conjunction with a data maintenance service offering instant access to your sales & marketing dashboard wherever you are.

Offshoring

Your cost-effective solution for Marketing Database Management. Everyone knows that offshoring can save you money – get the same job done for 75% less. But what about getting higher quality as well?

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