Our editorial team has selected the best articles to understand key B2B Marketing and Sales trends that will shape this year.
TOPIC 1: Top trends
- 8 Tech Trends to Watch in 2016
- 16 Marketing Predictions For 2016 From The C-Suite
- 7 Marketing Trends You Need to Know for 2016
- 2016 Marketing Trends to pay attention now
TOPIC 2: Account Based Marketing
- The Clear & Complete Guide to Account Based Marketing ( Free Download)
- IP Based solutions that take B2B Marketing to the next level
- 5 Keys to Successfully Selling to Fortune 500 Companies
- Sirius Decisions: Account Based Marketing
TOPIC 3 : B2B CRM Database Marketing
- CRM Marketing: Key Metrics to Measure Data Quality
- Data Integration with Celsius Cloud
- Tips to help marketing leaders build data cultures
- How to Make Your Business Data Friendly – Data as a Service
TOPIC 4: Marketing Automation
- Sending B2B Emails Throughout Europe
- Should you outsource your Marketing Automation?
- Lenovo’s marketing strategy shift
- Marketo: The definitive guide to engaging email marketing
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