Here’s a simple truth when it comes to most marketers: we have more data than we can cope with. Fighter pilots call it ‘helmet noise’: being faced with so much information from so many angles that decision making goes out the window.
Consider how Account Based Marketing (AMB) can help you. According to ITSMA’s Marketing Insights, it “delivers the highest Return on Investment of any B2B marketing strategy”. If your company is in IT, Services or Consulting or with long and complex sales cycles with a potentially large customer base, ABM is the answer.