What will be the HOT Marketing topic of 2018? We will remember 2017 as the year of ABM, 2016 of Predictive, 2015 of Inbound, 2014 of Marketing Automation. As 2017 draws to a close, we have curated a list with the best articles to understand the year we are leaving behind. What’s 2018 going to shape up to be all about? Will personal data privacy and GDPR reshuffle the cards of demand generation for good and give way to different communication channels?