#1 traditional challenge for B2B was ( is ) generating high quality leads. However, 60%-80% of the buying journey is digital and most decision makers are untouched by Marketing and Sales. What if you could proactively reach out to them with hightly targeted display advertising when they navigate in their favourite media sites? Reach out to us and learn how 23 main categories into aprx. 300 sub-categories and 50 technical categories can change the way you look upon ABM. Whereas most mar tech vendors will talk to you about their platforms, we only care about the best way to reach out to your key decision makers via digital channels. It is all about engaging during the 60%-80% of the buying journey that traditional tools can not influence.Learn more
There’s no need to panic! Yes, the GDPR is fast approaching, taking effect May 2018, and it’ll definitely affect how marketers email prospects and customers in Europe, but while there’s no reason to panic, you’ll definitely want to prepare. Join us, together with Act-On’s David Fowler, Head of Privacy, Compliance, Deliverability on December 5th at 3:00 p.m. GMT / 4:00 p.m. CET for this informative webinar.