Since the early days of Marketing Automation, one of the main objectives in all Marketing teams has been to build and maintain a comprehensive email database. So, why would the UK pub chain JD Wetherspoon deliberately delete its email list of over 750,000 names? Not only this, their last email said (spoiler, many would have enjoyed sending the same, keep in file for future use): “we won’t be emailing you anymore and we have deleted your details” ( …) “from now on you can contact us and find out about events and news here”. It pointed at Wetherspoon’s Social Media sites. Why is this relevant to all marketers? Read more
GDPR and the death of the email database September 12th, 2017Antoni Chumillas
