March, 2017 | Celsius GKK International

EMEA B2B Email Legislation

Let’s be honest, sending business emails to European companies can be a nightmare. Get it wrong and you not only risk losing a potential customer but also a hefty non-compliance fine. WHAT’S THE CURRENT STATUS? The new General Data Protection Regulation (GDPR) will soon come into force and a new ePrivacy Directive concerning email marketing communications is under consultation. It replaces the current Directive from 2003 and sets additional requirements for organizations. All these new approaches to customer privacy will soon force marketers to work harder to obtain consent for using someone’s data. Read more

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