Business data has to be friendly. Data has to be put to work and it has to be effective, otherwise it’s a totally wasted and very expensive resource. But, we know that’s easier said than done. The best solution is to choose a partner who can offer a one-stop solution, and let them fully leverage your own data.
Need to take your Account Based Marketing initiatives to the next level? Try Celsius
Can Account Based Advertising replace Marketing Automation as solution to engage, accelerate revenue and improve ROI from Large Accounts? Technology isn’t the answer but it is an amazing enabler.
Reach out to Harald to learn who to deliver valuable engagement with customers and prospects. Learn from him how social selling can help in the last Account Based Marketing mile
Let’s get this clear right from the start. Bad data costs your organisation money. And in case you’re wondering how much, a figure has been put on the price of each piece of data that has gone rogue. Most organisations do not make the effort to measure the quality of their data, which is a perfect example of the saying , “you can not manage what you can not measure”.
B2B marketing databases are, by their very nature, complex. You can try to measure everything, but you’re probably doomed to failure if you do. At Celsius, we suggest that five key metrics will give you a pretty good view on how ready your database is for effective marketing. And if you run these processes on top of a real time dashboard you can track whether your database is improving or deteriorating over time. Here they are:
Last week we had a couple of in-depth conversations with the CMO of a very large technology company and discussed their challenges to generate inbound leads using marketing automation. After the evaluation of their current situation I was not at all surprised when he asked: “Do you know of ANY organization where marketing automation REALLY delivers?”
It’s one of the biggest challenges in business. You have the ideal product and one which you know will do well out there, but who do you sell to? How do you make the first approach to identify a company that might welcome your product? At its heart, the use of a rational process for selecting target accounts is the first pillar, and arguably the most critical, into a full Account Based Marketing journey.
Statistical Market Modelling Service: Tableau Version Released
Sooner or later in the world of business, the marketing department needs to provide estimates about market size. The starting point most time will be market size statistics, but if you have ever tried coming out with these figures from the National Statistical Offices, you know that the task is far from being easy. We now have the ideal solution to solve this problem.
For over 15 years, Celsius has worked with National Statistical Offices and National Data Vendors from all over the world to put together a single view of the world’s market size. The new release of the Statistical Market Model is provided via Tableau, market leader on interactive data visualization products focused on business intelligence.