Blue chip companies are a breed apart. Whether they are Fortune 500, FT-SE100, or CAC40 companies, these are the grown-ups of the business world and if you want to play in their league, you have to know the rules of the game.So, here’s the two things you have to know and observe every time you intend to approach a Large Account.
As 2017 unfolds, we have curated a list with the best articles to understand the key drivers behind the year we have ahead. What will be the HOT Marketing topic of 2017? We will remember 2016 as the year of ABM, 2015 of Predictive, 2014 of Inbound, 2013 of Marketing Automation.
What’s 2017 going to shape up to be all about?
TOPIC 1: Account Based Marketing
- The Clear & Complete Guide to Account Based Marketing
- Account Based Marketing moves to Tier 2 Accounts
- Top ABM stats to persuade the skeptics
- Sirius Decisions: Account Based Marketing reaches its maturity
TOPIC 2 : B2B CRM Database Marketing
- CRM Marketing: Key Metrics to Measure Data Quality
- Data Integration with Celsius Cloud
- Why marketers need to be data driven
- How to Make Your Business Data Friendly – Data as a Service
TOPIC 3: Marketing Automation
- Sending B2B Emails Throughout Europe
- Why not benefit of Marketing Automation as a managed Service?
- How will email marketing change in 2017?
- INFOGRAPHIC ; How to send emails like a PRO
TOPIC 4: Top trends