What will be the HOT Marketing topic of 2018? We will remember 2017 as the year of ABM, 2016 of Predictive, 2015 of Inbound, 2014 of Marketing Automation. As 2017 draws to a close, we have curated a list with the best articles to understand the year we are leaving behind. What’s 2018 going to shape up to be all about? Will personal data privacy and GDPR reshuffle the cards of demand generation for good and give way to different communication channels?
TOPIC 1: Programmatic and AI Driven Account Based Advertising
TOPIC 2: Social Marketing
- Free B2B social Marketing does not work anymore
- What if you could target all your Linkedin prospects in the Facebook Audience Network?
TOPIC 3: GDPR and Personal Data Privacy
TOPIC 4: Account Based Marketing
- The Clear & Complete Guide to Account Based Marketing
- Top ABM stats to persuade the skeptics
- Forbes: 14 Benefits of Account Based Marketing
- Sirius Decisions: Planning Assumptions for 2018 – Account Based Marketing
Topic 5 : Top Trends
- BlockChain at the dawn of the new advertising age
- What is a DMP and why your digital strategy needs one
- Top 5 Trends For Marketers And Entrepreneurs In 2018
- NextM events to keep on top of technological and consumer changes