December, 2016 | Celsius GKK International

In the Digital Age, How Effective is Telemarketing for B2B Lead Generation?

Telemarketing in Digital Age

This is one of the questions that we get asked the most – just how effective is telemarketing for B2B lead generation? In the age of social media and all manner of digital platforms, is picking up the telephone and speaking to potential customers just so last century?

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Sending B2B Emails Throughout Europe

B2B email legislation

The European Union might be a united area when it comes to political and economic ideals, but as for sending B2B emails within the territory, there are seemingly more rules than considerations contained in the Maastricht agreement. In fact, as regards to the rules of B2B email marketing throughout Western Europe, the EU is far from unified and if a company gets it wrong, it risks not only missing out on new sales, but even alienating existing customers and ending in court. This has rendered email marketing for all responsible companies a minefield. Read more

2016 with perspective: the driving forces behind the year we are leaving behind

What will be the HOT Marketing topic of 2017? We will remember 2016 as the year of ABM, 2015 of Predictive, 2014 of Inbound, 2013 of Marketing Automation.

As 2016 draws to a close, we have curated a list with the best articles to understand the year we are leaving behind. What’s 2017 going to shape up to be all about?

 

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4 Customer Retention Strategies To Supercharge Your Marketing

Many demand generation programs have the same end goal: new customer acquisition. Whereas there is nothing wrong with gaining new customers, far from it, this should not deviate the attention from a far more crucial endeavour: keeping customers happy.

According to recent research, numbers show that it costs seven times more to attract new customers than it does to keep them. Ask anyone in Sales and they’ll tell you all about it.

The formula for successful business is to have a smart retention strategy to turn new customers into long-term customers. To shift the focus from acquisition to retention, consider: Read more

Should you outsource your Marketing Automation?

One of the biggest questions in sales driven organisations is: should the marketing automation be outsourced? Simply, should you keep it all in-house, or let someone else have a go?

Now, first things first. And this is a good point for anyone wishing to build a successful sales strategy – Don’t look to your sales agency to provide you with your sales vision. Lead generation agencies are there to facilitate the process, to act as a conduit from the concept of what is being sold. They are not there to conceive the original idea, or to give life to a process that cannot be re-invigorated.

So when is it a good time to call in the agency?  Read more

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