The European Union might be a united area when it comes to political and economic ideals, but as for sending B2B emails within the territory, there are seemingly more rules than considerations contained in the Maastricht agreement. In fact, as regards to the rules of B2B email marketing throughout Western Europe, the EU is far from unified and if a company gets it wrong, it risks not only missing out on new sales, but even alienating existing customers and ending in court. This has rendered email marketing for all responsible companies a minefield.
What will be the HOT Marketing topic of 2017? We will remember 2016 as the year of ABM, 2015 of Predictive, 2014 of Inbound, 2013 of Marketing Automation.
As 2016 draws to a close, we have curated a list with the best articles to understand the year we are leaving behind. What’s 2017 going to shape up to be all about?
Many demand generation programs have the same end goal: new customer acquisition. Whereas there is nothing wrong with gaining new customers, far from it, this should not deviate the attention from a far more crucial endeavour: keeping customers happy.
According to recent research, numbers show that it costs seven times more to attract new customers than it does to keep them. Ask anyone in Sales and they’ll tell you all about it.
One of the biggest questions in sales driven organisations is: should the marketing automation be outsourced? Simply, should you keep it all in-house, or let someone else have a go?
Now, first things first. And this is a good point for anyone wishing to build a successful sales strategy – Don’t look to your sales agency to provide you with your sales vision. Lead generation agencies are there to facilitate the process, to act as a conduit from the concept of what is being sold. They are not there to conceive the original idea, or to give life to a process that cannot be re-invigorated.