The question as to whether content is different from copy is not the esoteric challenge you might think. Many people operating in the digital sectors struggle with categorizing this essential element of the mix.
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We know that companies in Germany spend over $142 billion a year on IT but how to identify accounts that merit your focus in order to align the marketing efforts with revenue opportunities? And what about UK or France or at EMEA level?
Account Based Marketing delivers the best RoI of any B2B Marketing Strategy but it can only be as good as the data that feeds it. As we advise our customers on ABM processes and practices, here at Celsius we ask them to start by focusing on the first core step: identify and prioritize the most promising accounts.
Celsius provides you with the ability to target high value accounts knowing that the information backing your decisions has a top in class research methodology: