October, 2016 | Celsius GKK International

Why should the B2B Marketing Manager be interested in ‘Big Data’?

What is Big Data ?

We’ve all heard the statistic. Something like ‘every two days now we create as much information as we did from the dawn of civilization up until 2003’ in Google Chairman Eric Schmidt’s version of it.

Now where does all of this data come from and why do we need it?

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Taking Marketing Back to the Future

21 October 2015. Today is the date Marty McFly went forward to in Back to the Future Part II and it seems that many companies are still catching up with a forward-thinking vision of marketing from the 80s.

Let’s get it straight out there. The rules of the lead generation game have changed and for those that don’t wake up to this fact, life is going to get pretty tough.  Read more

Celsius Cloud: When Data fuels Marketing

Having loads of data is a good thing but unless you find some way of harnessing its power it will hinder your best marketing efforts. Celsius Cloud platform solves your data pains: no more missed deadlines due to complex decentralized datasets. With Celsius Data Cloud, inconsistent, inaccurate and duplicate data is a thing of the past. Read more

Why Marketing Automation as a Service ( MAaS) Is Vital

The key challenge for any marketing organisation should be insight, not operations. Marketing Automation Technology is freely available, but it is most definitely not ‘plug and exploit fully’. With Celsius’ Marketing Automation as a Service (MAaS), companies can focus on the strategy rather than complex operational work. Read more

Data Integration with Celsius Cloud

Ever encountered a Data Integration issue? Watch the two-minutes video on how the Celsius Data Cloud platform solves your data pains: no more missed deadlines due to complex decentralized datasets. With Celsius Data Cloud, inconsistent, inaccurate and duplicate data is a thing of the past.

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