Celsius is your partner for multi-country lead generation. Our focus is on identifying the right prospects for you, nurturing them through the demand cycle and converting them to qualified leads for your salesforce and resellers. Celsius is a B2B specialist unit within WPP, the world’s largest advertising group (NASDAQ: WPPGY).
Some of the companies we are proud to work with.
Some of our clients for which we were able to provide measurable, tangible results that are associated with the marketing of their products and services.
We love data: it’s a key part of the digital marketing mix
In your organisation, you have valuable data in many systems: ERP, customer/invoicing system, CRM, perhaps marketing automation, maybe customer service. If only you could bring them together in one place to support your marketing plans! We at Celsius have done precisely that for several large corporations, using our ‘CelsiusCloud’ integration suite and our sophisticated automated matching systems.
Cleaning your customer or prospect data and making sure it contains all the right data for marketing selections are critical steps in building and maintaining an effective database. We specialise in database cleaning, standardisation and hygiene and in using the right data sources for key information such as size, activity, parentage, etc. And we can model other important criteria like spend on IT or propensity to purchase telecoms services.
You have plenty of data available, but it’s all in different places, in your invoicing or CRM systems, stored by individual marketing managers, licenced from third parties, etc., etc. You need to consolidate it all and match the records so that your database contains consolidated information on each prospect and duplicates are eliminated. Easier said than done! We have solved this problem for many companies like yours.
Do you know what you’re missing? How comprehensive is your database? Are there some high potential prospects you don’t know about? To find them, have Celsius match your data with our ‘Enterprise Market Model’ of all organisations in Europe with more than 500 employees and provide the missing records. Or if your business or requirements are more specific, we’ll match your data to the right information source(s) and find the missing ones that way.
Making marketing automation work for you
Marketing automation requires a significant investment not only in software but also in expertise. If you don’t have the experienced resource to implement the programs you need, Celsius can do it for you: we will create and run multi-step marketing campaigns or complex customer engagement and nurturing programs for you, working closely with your internal marketers.
Perhaps you want to trial marketing automation software. And maybe want to limit your investment until you know you’re getting a return? We get you started in marketing automation, and we can run it for you until you decide either to bring it in-house or that you want to terminate it because it’s not giving you the return you need. with a maximum commitment tailored to your needs.
Celsius is proud to be an authorised agency partner of one of the world’s leading marketing automation providers, Marketo. We have the Marketo certified consultants and experts on-board and ready to work with you.
Marketing automation systems provide all the facilities you need efficiently to mail, follow up, register, log attendance and send follow ups for your webinars and physical events. Once you’ve used a system this way, you won’t ever want to go back to the old methods.
The most predictable and reliable way of qualifying leads
Celsius’ telemarketing concept is different, and designed specifically for the needs of multi-national companies, large or small. We insert your EMEA-wide data into our CelsiusCloud database and build call scripts with you. Then our systems automatically assign records to call agents in our partner call centres located all over Europe. All the responses go directly into our database, so you can see the results in real time on online dashboards. So you always know what’s right and what needs fixing on your program.
We believe that our telemarketing programs are the right combination of local callers (with the right language, accent and knowledge of what’s hot in their country) with centralised reporting and management. So you can deal with just one supplier but know that you’re getting the best local callers at the right price per hour.
Celsius’ ‘Team Celsius’ process is ideally suited to lead generation, with automated lead handling which gets the lead to the right person in your organisation fast, but we also run database building/qualification programs and can identify contacts and obtain ‘opt-in’ email addresses if that’s your need.
At least 70% of success in lead generating is in calling the right targets. We deploy all Celsius’ expertise in finding the right sources, matching and eliminating your existing customers and segmenting and prioritising the list for maximum effect to ensure that your leads process has the best possible foundation.
It’s a fact: companies implementing ABM have better alignment with sales, an increased pipeline velocity and often close bigger deals. If your company is in IT, Services or Consulting, or has long and complex sales cycles with a potentially large customer base, then ABM is the answer.
Ask yourself this: for each target account, do you have enough data, contacts and sites? And, are there some high potential prospects you don’t know about? What is their IT Buying Power? With our ABM Data Optimizer program we can provide you the accounts, contacts and key attributes that maybe you are missing.
Is this familiar: you have implemented marketing automation, social selling tools, talked to business data providers, loaded leads to your CRM and yet you still do not have a view on the aggregated level of account engagement? With Celsius Cloud we bring the technology layer you need to consolidate all the touchpoints and provide you with the insights your AMB needs.
Lastly, bear in mind this: accounts selected for ABM typically fall in an hyper-targeted segment. They receive more marketing attention than they can cope with. Fighter pilots call it ‘helmet noise’: being faced with so much information from so many angles that decision making goes out the window. In this context, making sure that your voice is heard is an strategic choice.