Celsius is your partner for multi-country ABM, Demand Generation and Database Management. Our focus is on identifying the right prospects for you, nurturing them through the demand cycle and converting them to qualified leads for your salesforce and resellers.
Celsius is a B2B specialist unit within WPP, world’s largest advertising group.
Some of the companies we are proud to work with.
We love data: it’s a key part of the digital marketing mix
In your organisation, you have valuable data in many systems: ERP, customer/invoicing system, CRM, marketing automation. If only you could bring them together in one place! We at Celsius have done precisely that for several large corporations, using our ‘CelsiusCloud’ integration suite and our sophisticated automated matching systems.
We specialise in database cleaning, standardisation and gap filling using the right data sources for key information such as size, activity, parentage, etc. And we can model other important criteria like spend on IT or propensity to purchase.
You have plenty of data available, but it’s all in different places, in your invoicing or CRM systems, stored by individual marketing managers, licenced from third parties, etc., etc. You need to consolidate it all and match the records so that your database contains consolidated information on each prospect and duplicates are eliminated. Easier said than done! We have solved this problem for many companies like yours.
Do you know what you’re missing? How comprehensive is your database? Are there some high potential prospects you don’t know about? To find them, have Celsius match your data with our ‘Enterprise Market Model’ of all organisations in Europe with more than 500 employees and provide the missing records. Or if your business or requirements are more specific, we’ll match your data to the right information source(s) and find the missing ones that way.
You know that Data is changing the shape of Marketing and, under the new paradigm, overlooking for data quality is simply not an option. The Definitive Guide to Data-Driven marketing is your essential kit to successfully unleash the true power of data and communication platforms. Download your free copy.
Lenovo, the world’s largest manufacturer of PCs, laptops and tablets and now a major force in servers and storage, approached Celsius, their long-standing B2B lead generation agency, with a new briefing in 2014. It was about to make a major shift with its marketing strategy to focus on the use of content to generate sales opportunities in B2B.
The most predictable and reliable way of qualifying leads
and designed specifically for the needs of multi-national companies, large or small. We insert your data into our TeleCloud database and build call scripts with you. Then our systems automatically assign records to call agents in our partner call centres located all over Europe. All responses go directly into our database, so you can see the results in real time on online dashboards. So you always know what’s right and what needs fixing real time.
We believe that our telemarketing programs are the right combination of local callers (with the right language, accent and knowledge of what’s hot in their country) with centralised reporting and management. So you can deal with just one supplier but know that you’re getting the best local callers at the right price per hour.
Celsius’ ‘Team Celsius’ process is ideally suited to lead generation, with automated lead handling which gets the lead to the right person in your organisation fast, but we also run database building/qualification programs and can identify contacts and obtain ‘opt-in’ email addresses if that’s your need.
At least 70% of success in lead generating is in calling the right targets. We deploy all Celsius’ expertise in finding the right sources, matching and eliminating your existing customers and segmenting and prioritising the list for maximum effect to ensure that your leads process has the best possible foundation.
by Mark Ogne, head of Account Based Marketing Consortium
It’s a fact: companies implementing ABM have better alignment with sales, an increased pipeline velocity and often close bigger deals. If you have long and complex sales cycles with a potentially large customer base, then ABM is the answer. See the Top Account-Based Marketing Stats to Persuade the Sceptics and discuss ABM with us now
Ask yourself this: for each target account, do you have enough contact engagement. With our live audiences targeting turns large ABM into a multi-device and across platform solution. Unlock the power of Contact Advertising now
Engage online with your key accounts by targeting with personalised messages your key decision makers. Be always on. From Pre-Targeting to pipeline Acceleration; from Bid Support to Renewal and Upsell: Account Based Advertising is the answer.
We help you identify your top accounts, engage with decision makers and close faster your bigger deals with the only solution that can target both your Named Accounts AND your personas anywhere digitally. Learn More
