As a data creation engine, we provide advanced real-time audience segmentation capabilities. Connect your content with your ABM audiences across a roster of premium publishers. Better audience intelligence – and the ability to act upon that intelligence – means enhanced campaign performance and efficiency. Celsius is a B2B specialist unit within WPP, world’s largest advertising group.
The Lenovo Success Story: When Content and Marketing Automation Work
Lenovo, the world’s largest manufacturer of PCs, laptops and tablets and now a major force in servers and storage, approached Celsius, their long-standing B2B lead generation agency, with a new briefing in 2014. It was about to make a major shift with its marketing strategy to focus on the use of content to generate sales opportunities in B2B.