Celsius GKK International | The Lead Generation Agency
Demand Generation - Lead to Revenue Management - Database Services

We are Celsius

Celsius
the-demand-generation-agency

The Account Based Marketing Agency

Celsius is your partner for multi-country ABM, Demand Generation and Database Management. Our focus is on identifying the right prospects for you, nurturing them through the demand cycle and converting them to qualified leads for your salesforce and resellers.
Celsius is a B2B specialist unit within WPP, world’s largest advertising group.

ABA WhitePaper

Celsius_Who

our-philosophy-is

Do not count the companies you reach, reach the companies that count.

Celsius International
clients

Clients

Some of the companies we are proud to work with.

Autodesk
BMW
Cisco
Demandware
Lenze
HDS
Microsoft
Novell
RES Software
Symantec
Vaillant
Woodwing
Fortinet
Continental
Lenovo
happy-clients-two

Don’t just take our word for it!


  • Samuel Josserand - EMEA Marketing Manager Dell

    The biggest difference with Celsius is their ability to innovate and deliver real value. Celsius’ solutions enabled behavioral targeting, and for the first time Dell EMEA was able to leverage the customer’s journey and support all the direct vehicles across the EMEA region from a central Marketing Database.

    Samuel Josserand - EMEA Marketing Manager Dell
  • Richard W. Bradford, Global Marketing Director Novell

    Celsius has successfully replaced our current prospect management data platform and now facilitates the management of prospect data while reducing our maintenance cost significantly. The solution supports import, storage and de-duplication of Novell’s data according to our business rules and high quality standards.

    Richard W. Bradford, Global Marketing Director Novell
  • Marie de Beaufort, EMEA Marketing Director Lenovo

    Celsius has been a major contributor to Lenovo’s success and record sales. They have played a key role in implementing the marketing automation campaigns for EMEA while maintaining and updating the customer and prospect database at the heart of the process, distributing digital communications and re-designing the lead qualification process.

    Marie de Beaufort, EMEA Marketing Director Lenovo

  • Samuel Josserand - EMEA Marketing Manager Dell

    The biggest difference with Celsius is their ability to innovate and deliver real value. Celsius’ solutions enabled behavioral targeting, and for the first time Dell EMEA was able to leverage the customer’s journey and support all the direct vehicles across the EMEA region from a central Marketing Database.

    Samuel Josserand - EMEA Marketing Manager Dell
  • Richard W. Bradford, Global Marketing Director Novell

    Celsius has successfully replaced our current prospect management data platform and now facilitates the management of prospect data while reducing our maintenance cost significantly. The solution supports import, storage and de-duplication of Novell’s data according to our business rules and high quality standards.

    Richard W. Bradford, Global Marketing Director Novell
  • Marie de Beaufort, EMEA Marketing Director Lenovo

    Celsius has been a major contributor to Lenovo’s success and record sales. They have played a key role in implementing the marketing automation campaigns for EMEA while maintaining and updating the customer and prospect database at the heart of the process, distributing digital communications and re-designing the lead qualification process.

    Marie de Beaufort, EMEA Marketing Director Lenovo
data-services-two

Data Services

We love data: it’s a key part of the digital marketing mix

Your Database

In your organisation, you have valuable data in many systems: ERP, customer/invoicing system, CRM, marketing automation. If only you could bring them together in one place! We at Celsius have done precisely that for several large corporations, using our ‘CelsiusCloud’ integration suite and our sophisticated automated matching systems.

Cleaning & enhancing

We specialise in database cleaning, standardisation and gap filling using the right data sources for key information such as size, activity, parentage, etc. And we can model other important criteria like spend on IT or propensity to purchase.

Consolidation & matching

You have plenty of data available, but it’s all in different places, in your invoicing or CRM systems, stored by individual marketing managers, licenced from third parties, etc., etc. You need to consolidate it all and match the records so that your database contains consolidated information on each prospect and duplicates are eliminated. Easier said than done! We have solved this problem for many companies like yours.

White space analysis

Do you know what you’re missing? How comprehensive is your database? Are there some high potential prospects you don’t know about? To find them, have Celsius match your data with our ‘Enterprise Market Model’ of all organisations in Europe with more than 500 employees and provide the missing records. Or if your business or requirements are more specific, we’ll match your data to the right information source(s) and find the missing ones that way.

 

slika

The Definitive Guide to Data-Driven Marketing


You know that Data is changing the shape of Marketing and, under the new paradigm, overlooking for data quality is simply not an option. The Definitive Guide to Data-Driven marketing is your essential kit to successfully unleash the true power of data and communication platforms. Download your free copy.


Download Now
marketing-automation

Marketing Automation

Marketing Automation

infographicmareto

The Lenovo Success Story: When Content and Marketing Automation Work

The Lenovo Success Story: When Content and Marketing Automation Work

Lenovo, the world’s largest manufacturer of PCs, laptops and tablets and now a major force in servers and storage, approached Celsius, their long-standing B2B lead generation agency, with a new briefing in 2014. It was about to make a major shift with its marketing strategy to focus on the use of content to generate sales opportunities in B2B.

drop-us-a-line
Get in touch
telemarketing

Telemarketing

The most predictable and reliable way of qualifying leads

Celsius’ telemarketing concept is different

and designed specifically for the needs of multi-national companies, large or small. We insert your data into our TeleCloud database and build call scripts with you. Then our systems automatically assign records to call agents in our partner call centres located all over Europe. All responses go directly into our database, so you can see the results in real time on online dashboards. So you always know what’s right and what needs fixing real time.

Local calling with standard management and measurement

We believe that our telemarketing programs are the right combination of local callers (with the right language, accent and knowledge of what’s hot in their country) with centralised reporting and management. So you can deal with just one supplier but know that you’re getting the best local callers at the right price per hour.

Lead generation

Celsius’ ‘Team Celsius’ process is ideally suited to lead generation, with automated lead handling which gets the lead to the right person in your organisation fast, but we also run database building/qualification programs and can identify contacts and obtain ‘opt-in’ email addresses if that’s your need.

Building the right list

At least 70% of success in lead generating is in calling the right targets. We deploy all Celsius’ expertise in finding the right sources, matching and eliminating your existing customers and segmenting and prioritising the list for maximum effect to ensure that your leads process has the best possible foundation.

Creating a High Value Sales Pipeline

Creating a High Value Sales Pipeline

Our client, a leading hardware solutions provider, wanted to grow its business across Western Europe. The challenge: Increase brand awareness and generate leads in Western Europe. The solution: Celsius delivered a centrally managed program providing both the Database and the Telemarketing. The results: 750 million Euros within 3 years
account-based-marketing

Account Based Marketing

Celsius International – Every Enterprise B2B Marketer Needs To Check Them Out

Celsius International – Every Enterprise B2B Marketer Needs To Check Them Out

by Mark Ogne, head of Account Based Marketing Consortium

Why Account Based Marketing

It’s a fact: companies implementing ABM have better alignment with sales, an increased pipeline velocity and often close bigger deals. If you have long and complex sales cycles with a potentially large customer base, then ABM is the answer. See the Top Account-Based Marketing Stats to Persuade the Sceptics and discuss ABM with us now

Live Audiences

Ask yourself this: for each target account, do you have enough contact engagement. With our live audiences targeting turns large ABM into a multi-device and across platform solution. Unlock the power of Contact Advertising now

Account Based Advertising

Engage online with your key accounts by targeting with personalised messages your key decision makers. Be always on. From Pre-Targeting to pipeline Acceleration; from Bid Support to Renewal and Upsell: Account Based Advertising is the answer.

Last, but not least, the best targeting technology

We help you identify your top accounts, engage with decision makers and close faster your bigger deals with the only solution that can target both your Named Accounts AND your personas anywhere digitally. Learn More

some-fun-facts

Some Fun Facts

Each completed project makes us even more hungry, hungry for a better marketing strategy, better technology, more engagement, more leads.

0.78

0.78 CTR on Account Based Advertising

2

 Trillion data points in our DMP 

3

  Current Job Openings 

Celsius GKK International

Get in touch with us.