Demand Generation - Lead to Revenue Management - Database Services

We are Celsius

Celsius
the-demand-generation-agency

The Demand Generation Agency

Celsius is your partner for multi-country lead generation. Our focus is on identifying the right prospects for you, nurturing them through the demand cycle and converting them to qualified leads for your salesforce and resellers.

our-philosophy-is

Do not count the companies you reach, reach the companies that count.

Celsius International
clients

Clients

Some of the companies we are proud to work with.

Apple
Autodesk
Bentley Systems
BMW
Cisco
Demandware
EMC²
HDS
Honeywell
Lenovo
Lenze
Microsoft
Novell
RES Software
Symantec
Vaillant
VMWare
Woodwing
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Don’t just take our word for it!

Some of our clients for which we were able to provide measurable, tangible results that are associated with the marketing of their products and services.


  • Samuel Josserand - EMEA Marketing Manager Dell

    The biggest difference with Celsius is their ability to innovate and deliver real value. Celsius’ solutions enabled behavioral targeting, and for the first time Dell EMEA was able to leverage the customer’s journey and support all the direct vehicles across the EMEA region from a central Marketing Database.

    Samuel Josserand - EMEA Marketing Manager Dell
  • Richard W. Bradford, Global Marketing Director Novell

    Celsius has successfully replaced our current prospect management data platform and now facilitates the management of prospect data while reducing our maintenance cost significantly. The solution supports import, storage and de-duplication of Novell’s data according to our business rules and high quality standards.

    Richard W. Bradford, Global Marketing Director Novell
  • Marie de Beaufort, EMEA Marketing Director Lenovo

    Celsius is running all of our marketing automation campaigns for EMEA. They have been a major contributor to Lenovo’s success and record sales in 2015.

    Marie de Beaufort, EMEA Marketing Director Lenovo

  • Samuel Josserand - EMEA Marketing Manager Dell

    The biggest difference with Celsius is their ability to innovate and deliver real value. Celsius’ solutions enabled behavioral targeting, and for the first time Dell EMEA was able to leverage the customer’s journey and support all the direct vehicles across the EMEA region from a central Marketing Database.

    Samuel Josserand - EMEA Marketing Manager Dell
  • Richard W. Bradford, Global Marketing Director Novell

    Celsius has successfully replaced our current prospect management data platform and now facilitates the management of prospect data while reducing our maintenance cost significantly. The solution supports import, storage and de-duplication of Novell’s data according to our business rules and high quality standards.

    Richard W. Bradford, Global Marketing Director Novell
  • Marie de Beaufort, EMEA Marketing Director Lenovo

    Celsius is running all of our marketing automation campaigns for EMEA. They have been a major contributor to Lenovo’s success and record sales in 2015.

    Marie de Beaufort, EMEA Marketing Director Lenovo
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Data Services

We love data: it’s a key part of the digital marketing mix

Your Database

In your organisation, you have valuable data in many systems: ERP, customer/invoicing system, CRM, perhaps marketing automation, maybe customer service. If only you could bring them together in one place to support your marketing plans! We at Celsius have done precisely that for several large corporations, using our ‘CelsiusCloud’ integration suite and our sophisticated automated matching systems.

Cleaning & enhancing

Cleaning your customer or prospect data and making sure it contains all the right data for marketing selections are critical steps in building and maintaining an effective database. We specialise in database cleaning, standardisation and hygiene and in using the right data sources for key information such as size, activity, parentage, etc. And we can model other important criteria like spend on IT or propensity to purchase telecoms services.

Consolidation & matching

You have plenty of data available, but it’s all in different places, in your invoicing or CRM systems, stored by individual marketing managers, licenced from third parties, etc., etc. You need to consolidate it all and match the records so that your database contains consolidated information on each prospect and duplicates are eliminated. Easier said than done! We have solved this problem for many companies like yours.

White space analysis

Do you know what you’re missing? How comprehensive is your database? Are there some high potential prospects you don’t know about? To find them, have Celsius match your data with our ‘Enterprise Market Model’ of all organisations in Europe with more than 500 employees and provide the missing records. Or if your business or requirements are more specific, we’ll match your data to the right information source(s) and find the missing ones that way.

marketing-automation

Marketing Automation

Making marketing automation work for you

Customer engagement programs

Marketing automation is where it’s at for efficient customer and prospect engagement programs in the world today, but it requires a significant investment not only in software but also in expertise. If you don’t have the experienced resource to implement the programs you need, Celsius can do it for you: we will create and run multi-step marketing campaigns or complex customer engagement and nurturing programs for you, working closely with your internal marketers.

Getting started

Perhaps you want to trial marketing automation software. And maybe want to limit your investment until you know you’re getting a return? We get you started in marketing automation, and we can run it for you until you decide either to bring it in-house or that you want to terminate it because it’s not giving you the return you need. with a maximum commitment tailored to your needs.

Marketo

Celsius is proud to be an authorised agency partner of one of the world’s leading marketing automation providers, Marketo. We have the Marketo certified consultants and experts on-board and ready to work with you.

Events, webinars, roadshows

Marketing automation systems provide all the facilities you need efficiently to mail, follow up, register, log attendance and send follow ups for your webinars and physical events. Once you’ve used a system this way, you won’t ever want to go back to the old methods.

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Get in touch
telemarketing

Telemarketing

The most predictable and reliable way of qualifying leads

The right concept for today's marketing world

Celsius’ telemarketing concept is different, and designed specifically for the needs of multi-national companies, large or small. We insert your EMEA-wide data into our CelsiusCloud database and build call scripts with you. Then our systems automatically assign records to call agents in our partner call centres located all over Europe. All the responses go directly into our database, so you can see the results in real time on online dashboards. So you always know what’s right and what needs fixing on your program.

Local calling with standard management and measurement

We believe that our telemarketing programs are the right combination of local callers (with the right language, accent and knowledge of what’s hot in their country) with centralised reporting and management. So you can deal with just one supplier but know that you’re getting the best local callers at the right price per hour.

Lead generation

Celsius’ ‘Team Celsius’ process is ideally suited to lead generation, with automated lead handling which gets the lead to the right person in your organisation fast, but we also run database building/qualification programs and can identify contacts and obtain ‘opt-in’ email addresses if that’s your need.

Building the right list

At least 70% of success in lead generating is in calling the right targets. We deploy all Celsius’ expertise in finding the right sources, matching and eliminating your existing customers and segmenting and prioritising the list for maximum effect to ensure that your leads process has the best possible foundation.

Following up anonymous web site visitors

Would you like to know which large and medium-size companies are visiting your web site without identifying themselves? And to follow up those whose behaviour indicates real interest with e-mails and telemarketing? Our Team Celsius network is the ideal vehicle – anonymous visitors are ranked by level of interest and those at the top are automatically identified and followed up by our local agents.

account-based-marketing

Account Based Marketing

Do not count the companies you reach; reach the companies that count.

Why Account Based Marketing

It’s a fact: companies implementing ABM have better alignment with sales, an increased pipeline velocity and often close bigger deals. If your company is in IT, Services or Consulting, or has long and complex sales cycles with a potentially large customer base, then ABM is the answer.

Data Coverage

Ask yourself this: for each target account, do you have enough data, contacts and sites? And, are there some high potential prospects you don’t know about? What is their IT Buying Power? With our ABM Data Optimizer program we can provide you the accounts, contacts and key attributes that maybe you are missing.

Integrated Marketing with CelsiusCloud

Is this familiar: you have implemented marketing automation, social selling tools, talked to business data providers, loaded leads to your CRM and yet you still do not have a view on the aggregated level of account engagement? With Celsius Cloud we bring the technology layer you need to consolidate all the touchpoints and provide you with the insights your AMB needs.

Outbound

Remember this : marketing automation, retargeting, SEO optimization and digital marketing in general can track a number of positive signals, but it cannot provide interpretation. Telemarketing, Inside Sales and Sales alignment remain central to unlock the power of ABM.

Measure

Be reassured: over the last years a significant number of marketing technology companies have occupied the “Martech” space. On this new and moving landscape we make sure to integrate in our services the best tools for you to track the relevant KPIs.

Last, but not least

Lastly, bear in mind this: accounts selected for ABM typically fall in an hyper-targeted segment. They receive more marketing attention than they can cope with. Fighter pilots call it ‘helmet noise’: being faced with so much information from so many angles that decision making goes out the window. In this context, making sure that your voice is heard is an strategic choice.

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Some Fun Facts

Each completed project makes us even more hungry, hungry for a better marketing strategy, better design, better content, more leads.

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Nationalities at Celsius

158

 B2B Clients Worked With

825

  Projects Delivered

Celsius GKK International

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